Attracting and retaining top talent has always been important to Securian Financial. As part of that focus, we recently updated our employee value proposition (EVP) to communicate to employees — present and future — the values, support and culture they can expect from Securian Financial.
Defining careers with enduring impact
“Careers with enduring impact is more than a promise — it's our legacy and our future,” explained Becca Hagen, vice president, Human Resources, who led the cross functional effort to update the EVP. “For 145 years, we've helped shape lives through long-term value for our customers and lasting opportunities for our people. Here, careers are built with purpose, growth and the chance to make a real difference.”
Supporting employees to grow and thrive
Employee support comes through providing opportunities to grow and thrive both personally and professionally — with professional development and learning opportunities, stimulating work and volunteer experiences, and a spirit of innovation that challenges all employees to achieve more than we’d ever imagined.
“The words we chose — and the actions behind them — honor our deep legacy and at the same time prepare us for the future,” explained Suzette Huovinen, senior vice president of Institutional Retirement and president of Securian Asset Management.
“The words underscore what our culture has always stood for — a place where, together, we thrive. We make a difference for our customers, our communities and for each other. This statement defines our culture.”
Why a strong EVP matters
A clear, authentic EVP can strengthen a company culture and support employee retention. According to Great Place to Work, a strong EVP lowers turnover, creates a strong company culture, reduces hiring costs and helps a company stand out.1
