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Tools to help maximize client assets and minimize taxes
Permanent life insurance can be a powerful way for clients to protect their families, build accessible cash value, and reduce the impact of taxes throughout their financial journey. Whether they're growing assets, planning for retirement income, or thinking ahead to estate transfer, the LIFT suite of tools helps you show clients how life insurance can work harder for their goals.
Let our tools do the heavy lifting
LIFT brings tax-efficient strategy to life. The program demonstrates how permanent life insurance can:
- Provide protection for loved ones
- Offer supplemental, tax-advantaged income distributions in retirement
- Help clients pass assets efficiently to the next generation
Our flagship LIFT strategy highlights how leveraging policy cash value for supplemental retirement distributions may help reduce a client's effective tax rate. The financial professional guide walks through the concept step by step, giving you a clear and simple way to present the strategy to clients.
In addition, our consumer-friendly tools and calculators help clients:
- Take a tax-efficient inventory of their assets
- Identify potential retirement income gaps
- Understand how the sequence of returns may affect their long-term plan
Additional strategies to help lift the tax burden
Based on insights from financial professionals like you, LIFT includes three additional strategies designed to help clients address taxes more confidently and intentionally.
Pre-fund retirement taxes
This strategy helps you show clients how a well-funded life insurance policy's cash value can later be used to cover the taxes owed on their retirement distributions.
Ideal for clients who:
- Are ages 35 -55
- Are contributing to a qualified plan (such as a 401(k))
- Want to prepare for future taxes on retirement income
- Can fund a life insurance policy with the goal of generating supplemental retirement distributions
What it helps them do:
Plan ahead for taxes they know are coming, simplifying future retirement income conversations and helping them feel more prepared.
Consumer materials
- Consumer brochure
- Consumer presentation/webinar
- Seminar/webinar invitation template
- Run an illustration
(requires login)
Calculates an estimate of the taxes that would be owed on a retirement distribution, then solves for the funding needed to have those dollars available.
Create a tax efficient legacy
This strategy shows how clients can spend down more of their retirement assets while using life insurance death benefit to transfer wealth efficiently to their heirs.
Ideal for clients who:
- Are age 60+
- Don't rely on 401(k) or qualified plan dollars to meet retirement needs
- Don't need required minimum distributions for income
- Want to preserve assets for the next generation
What it helps them do:
Feel confident using their retirement savings while still creating a meaningful, tax-efficient legacy for their heirs.
Consumer materials
- Consumer brochure
- Webinar invitation template
- Consumer presentation/webinar
- Run an illustration
(requires login)
Demonstrates using qualified plan distributions to fund a life insurance policy to transfer the value of that asset to the next generation.
Pre-pay beneficiary taxes
This approach helps clients prepare for the taxes their heirs may face when inheriting qualified assets, creating more clarity and relief for future generations.
Ideal for clients who:
- Are age 60+
- Intend to pass qualified assets to heirs
- Don't need those qualified dollars for their own retirement
- Can fund a life insurance policy designed to offset the taxes owed on an inherited IRA
What it helps them do:
Reduce uncertainty for beneficiaries and help ensure more of the assets they've built go where they intend.
Consumer materials
- Consumer brochure
- Webinar invitation template
- Consumer presentation/webinar
- Run an illustration
(requires login)
Calculates an estimate of the taxes that would be owed on a retirement asset at the expected age of mortality then solves for the premium needed to fund a policy well enough that the death benefit is equal to that tax.
Please keep in mind that the primary reason to purchase a life insurance product is the death benefit.
Life insurance products contain charges, such as Cost of Insurance Charge, Cash Extra Charge, and Additional Agreements Charge (which we refer to as mortality charges), and Premium Charge, Monthly Policy Charge, Policy Issue Charge, Transaction Charge, Index Segment Charge, and Surrender Charge (which we refer to as expense charges). These charges may increase over time, and these policies may contain restrictions, such as surrender periods. Policyholders could lose money in these products.
Policy loans and withdrawals may create an adverse tax result in the event of lapse or policy surrender and will reduce both the surrender value and death benefit. Withdrawals may be subject to taxation within the first fifteen years of the contract. Clients should consult their tax advisor when considering taking a policy loan or withdrawal.
This material may contain a general analysis of federal tax issues. It is not intended for, nor can it be used by any taxpayer for the purpose of avoiding federal tax penalties. This information is provided to support the promotion or marketing of ideas that may benefit a taxpayer. Taxpayers should seek the advice of their own tax and legal advisors regarding any tax and legal issues applicable to their specific circumstances.
For financial professional use only. Not for use with the public. This material may not be reproduced in any form where it is accessible to the general public.
DOFU 1-2026
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