Expanding access through free admission

Through the program, which began in 2022, visitors enjoy free access to interactive exhibits, helping families -- regardless of income -- get the opportunity to enjoy playful learning. Through exploration, children develop lifelong skills such as creativity, critical thinking, confidence and collaboration.

“We’re so grateful for the support from Securian Financial,” said Dianne Krizan, president of Minnesota Children’s Museum “This program is beneficial in so many ways. It introduces new audiences to the museum, supports inclusive learning and brings thousands of families to downtown St. Paul” 

These popular monthly events are frequently at capacity, and families of all backgrounds can fully engage, thanks to informational fliers and videos available in English, Hmong, Somali and Spanish. About one in five families who attend on Securian Financial Free First Sundays are visiting for the first time, museum surveys show.

Supporting learning for all families

Securian Financial Free First Sundays is an important part of Minnesota Children’s Museum’s Play for All access program, which ensures that all families get a chance enjoy the museum’s playful learning experiences. Each year, a quarter of the museum’s visitors attend through free- and reduced-price admission programs, including free Sundays.

“This program helps families feel that the museum truly belongs to them,” noted a museum visitor.

Securian also supports the museum through volunteer leadership roles on the museum’s board of directors. Ross Stedman, second vice president of Operations, currently serves on the board, following in the footsteps of Suzette Huovinen, senior vice president, Institutional Retirement Solutions and president, Securian Asset Management, who served from 2016 to 2025.