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Securian Financial

Submitting new life insurance business

The opportunity for a completely contact-free process streamlines doing business

From starting the conversation all the way through policy delivery, Securian Financial offers you support and solutions — including the ability to provide clients with the life insurance coverage they need via a completely contact-free process.

Use the outline below as a guide for submitting new business to Securian Financial.

Have questions or need assistance?

Your new business and sales teams are here to help walk you through the process.

New business questions

1-888-413-7860, option 2

Sales and illustration support

1-888-413-7860, option 1

Life insurance new business process

1. Complete an application


Our customized eApp1 — available on our secured site for financial professionals or through iPipeline® —
allows your clients to only answer relevant questions based on their demographic information and the product they’re applying for.


If submitting business outside of eApp, financial professionals with an existing DocuSign relationship can receive client signatures and submit the application electronically using DocuSign.2

Drop TicketSM

Drop Ticket3 makes applying for term life insurance simple. Clients provide basic information through our eApp, making the application process quick and easy.

2. Utilize contact-free underwriting

WriteFit UnderwritingTM

Our WriteFit Underwriting program can accelerate your client’s application through the underwriting process in as little as 24 hours.4

3. Track the application’s status

Pending business tool

Once you've submitted your application and forms to Securian Financial, you can easily monitor the status of pending business and keep clients informed.

4. Enjoy paperless policy delivery

ePolicy Delivery2

ePolicy Delivery provides you and your clients a completely paperless application experience with electronic signatures2 — and allows for life insurance policies to be signed, sealed and delivered in 7 days when used with WriteFit Underwriting.

5. Collect premium digitally

Online initial premium

Clients can submit initial premium for new life insurance applications online at

Your new business team can outline subsequent premium payment options, including the ability for paperless monthly Electronic Funds Transfer (EFT) payments.

6. Encourage online self-service for clients


MyAccount is our online portal where clients can access their life insurance policies to pay premiums, update contact information, view account balances and more.

Complete access on our secured site

Access these tools and more on our site for financial professionals.

Register for access
(Independent Brokerage)

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1. eApp is available in all states but may not be available for all products. We also offer our customized Dynamic eApp, which is approved in all states except NY but may not be available for all products.

2. Not available in all states or for all products.

3. Drop Ticket is not available in NY and may not be available for all products.

4. After completion of the tele-interview. For eligible clients.

Please keep in mind that the primary reason to purchase a life insurance product is the death benefit.

Life insurance products contain fees, such as mortality and expense charges (which may increase over time), and may contain restrictions, such as surrender periods.

This information should not be considered as tax or legal advice. Clients should consult their tax or legal advisor regarding their own tax or legal situation.

These materials are for informational and educational purposes only and are not designed, or intended, to be applicable to any person’s individual circumstances. It should not be considered investment advice, nor does it constitute a recommendation that anyone engage in (or refrain from) a particular course of action. Securian Financial Group, and its subsidiaries, have a financial interest in the sale of their products.

For financial professional use only. Not for use with the public. This material may not be reproduced in any way where it would be accessible to the general public.

DOFU 3-2022