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Markets we serve

An unwavering commitment to those we serve

We have built our company around sustaining strong relationships within our key markets and helping customers focus on family — however they define it.

We bring a consultative, adaptable approach and relevant solutions to all of the markets we serve.

Individuals and families

Providing financial security since 1880

Since our founding, we’ve helped individuals, families and business owners with life insurance, and have since grown to include annuities. We’re always listening and looking for ways to innovate with the products and services we offer — giving you fresh, relevant solutions and helping you keep pace with a changing environment.

Learn more about products and services available to help your clients meet their needs.

Primary customers
  • Individuals
  • Families
  • Executives
  • Business owners

Products and services
Individual life insurance
  • Universal life: fixed, indexed, variable and survivorship
  • Term life
  • Whole life
  • Executive benefits
  • Hybrid life/long-term care
Individual annuities
  • Fixed
  • Indexed
  • Variable
  • Immediate

Distribution relationships
  • Brokerage General Agencies (BGAs)
  • Broker-dealers
  • Independent Marketing Organizations (IMOs)
  • Financial institutions

Employers and employees

Providing solutions since 1917

For employers, there’s a great sense of security in knowing employees are ready for the future, and workplace benefits are the foundation of many families’ financial future — allowing them to focus on the moments that matter today.

Securian Financial brings decades of specialized expertise to the creation of successful employee benefit programs. We aim to retain customers for life by supporting you with exceptional service, keeping you apprised of market and regulatory changes, and evolving and adapting our solutions accordingly.

Learn more about products and services available to help your employees and their families.

Primary customers
Group insurance
  • Fortune 1000-size organizations
  • State, county and municipal governments
  • Employees of the above
Retirement solutions
  • Mid to large defined benefit plans
  • Employer defined contribution plans
  • Stable value funds

Term and universal life insurance
Employee benefits
Group life
  • Term universal life insurance
  • Accidental death and dismemberment insurance
Group voluntary benefits
  • Critical illness
  • Accident insurance
  • Hospital indemnity
Benefits enrollment, administration and technology services
Retirement products
Longevity solutions
  • Pension risk transfer
Institutional Financial Products (IFPs)
  • Guaranteed investment contracts
  • Fixed group annuity contracts

Distribution relationships
Employee benefits
  • Benefit consultants and brokers
  • Third-party benefit enrollment firms and administrators
  • Empyrean Benefit Solutions
  • Ochs, Inc.
Retirement solutions
  • Benefit consultants

Financial institutions and their customers

Providing solutions since 1957

In a market that’s always changing, we bring decades of experience and a commitment to delivering innovation even as competitors exit. We work side-by-side with financial institutions and associations, creating customized programs and product options while bringing the expertise and agility to keep pace with regulatory updates. We stand behind the products and services we offer, and are dedicated to providing caring and compassionate service during the most difficult and stressful of times.

Learn more about products and services available through financial institutions.

Primary customers
  • Financial institutions
  • Customers and members of financial institutions, auto dealers and retailers
  • Customers and members of financial institutions and associations
  • Individuals and families (Canada)

Products and services
For financial institutions
  • Collateral protection
  • Consumer lending, deposit, and membership forms
  • Vendor single interest
For customers and members of financial institutions, auto dealers and retailers
  • Credit life, disability and involuntary unemployment insurance
  • Credit card balance protection
  • Credit property protection
  • Critical illness (Canada)
  • Debt protection
  • Depreciation protection
  • Guaranteed asset protection
  • Mechanical breakdown protection/Service contracts
  • Mortgage accidental death, disability and life insurance
For customers of financial institutions and associations
  • Accident and sickness insurance
  • Accidental death and dismemberment insurance
  • Critical illness
  • Disability insurance (Canada)
  • Term life insurance
  • Health and dental insurance (Canada)
  • Hospital indemnity insurance
For individuals and families (Canada)
  • Juvenile life insurance
  • Term life insurance

Distribution relationships
Financial institutions
  • Independent producers (United States)
  • Allied Solutions (United States)
Customers and members of financial institutions, auto dealers and retailers
  • Independent producers
  • Third-party administrators
  • Allied Solutions (United States)
  • Armour Group (Canada)
Customers of financial institutions and associations
  • Independent producers
  • Third-party administrators
  • Allied Solutions (United States)
Individuals and families (Canada)
  • Third-party marketers and administrators

DOFU 8-2023