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Markets we serve

An unwavering commitment to those we serve

We have built our company around sustaining strong relationships within our key markets and helping customers focus on family — however they define it.

We bring a consultative, adaptable approach and relevant solutions to all of the markets we serve.

Individuals and families

Providing financial security since 1880

Since our founding, we’ve helped individuals, families and business owners with life insurance, and have since grown to include annuities and wealth management solutions. We’re always listening and looking for ways to innovate with the products and services we offer — giving you fresh, relevant solutions and helping you keep pace with a changing environment.

Learn more about products and services available to help your clients meet their needs.

Products and services

Individual life insurance

  • Universal life: fixed, fixed indexed, variable and survivorship
  • Term life
  • Whole life
  • Hybrid life/long-term care
  • Executive benefits

Individual annuities

  • Fixed
  • Fixed indexed
  • Variable
  • Immediate

Wealth management

  • Financial planning
  • Wealth transfer solutions
  • Investment advisory
  • Brokerage accounts
  • Mutual funds
  • Trust services

Employers and employees

Providing solutions since 1917

For employers, there’s a great sense of security in knowing employees are ready for the future, and workplace benefits are the foundation of many families’ financial future — allowing them to focus on the moments that matter today.

Securian Financial brings decades of specialized expertise to the creation of successful employee benefit programs. We aim to retain customers for life by supporting you with exceptional service, keeping you apprised of market and regulatory changes, and evolving and adapting our solutions accordingly.

Learn more about products and services available to help your employees and their families.

Primary customers

Group insurance

  • Fortune 1000-size organizations
  • State, county and municipal governments

Retirement solutions

  • Employer plans with assets up to $200 million
  • Large defined benefit pension plans

Products and services

Administration and technology

  • Employee benefits enrollment, administration and technology (through Empyrean Benefit Solutions)

Group insurance

  • Group term and group universal life insurance
  • Group critical illness, accident and hospital indemnity insurance
  • Accidental death and dismemberment insurance
  • Business travel accident insurance

Retirement solutions

Recordkeeping solutions
  • Defined contribution and defined benefit plans
  • Fully bundled and TPA-serviced plans
  • Non-registered group variable annuities and custodial accounts
Longevity solutions
  • Pension risk transfer
  • Defined contribution income solutions
Institutional solutions
  • Guaranteed investment contracts
  • Fixed group annuity contracts

Distribution relationships

Group insurance

  • Benefit consultants and brokers
  • Third-party administrators
  • Empyrean Benefit Solutions
  • Ochs, Inc.

Retirement solutions

  • Financial professionals and registered representatives
  • Benefit consultants and brokers

Financial institutions and their customers

Providing solutions since 1957

In a market that’s always changing, we bring decades of experience and a commitment to delivering innovation even as competitors exit. We work side-by-side with financial institutions and associations, creating customized programs and product options while bringing the expertise and agility to keep pace with regulatory updates. We stand behind the products and services we offer, and are dedicated to providing caring and compassionate service during the most difficult and stressful of times.

Learn more about products and services available through financial institutions.

Products and services

For customers of financial institutions

  • Accident and sickness insurance
  • Accidental death and dismemberment insurance
  • Credit life, disability and involuntary unemployment insurance
  • Credit property insurance
  • Debt protection
  • Guaranteed asset protection
  • Mortgage accidental death, disability and life insurance
  • Term life insurance

For financial institutions

  • Collateral protection
  • Consumer loan forms
  • Direct response, digital, point-of-sale and call center services
  • Vendor single interest

Distribution relationships

  • Allied Solutions (United States)
  • Valeyo (Canada)
  • Independent producers
  • Third-party marketers and administrators

Institutional investors

Serving institutions since 1982

Institutional investors look to Securian Asset Management and AAM Insurance Investment Management to help them achieve their investment objectives. We take a long-term, collaborative and research-driven approach to help achieve steady growth, bringing decades of experience and providing tailored solutions to corporations, nonprofits, insurance companies, public funds and retirement plans nationwide.

Primary customers

AAM Insurance Investment Management

  • Insurance companies

Securian Asset Management

  • Insurance companies
  • Mutual fund companies
  • Retirement plan sponsors

Investment strategies

AAM Insurance Investment Management

  • Investment-grade fixed income
  • Public equities
  • Private placements
  • Convertible bonds
  • Commercial mortgage loans
  • High yield/bank loans

Securian Asset Management

  • Commercial mortgage loans
  • Investment grade private credit
  • Pension solutions and liability-driven investing


Trust services offered through Securian Trust Company, N.A.


DOFU 6-2022