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Industry insights

From uncovering trends — to covering the bases in the employee benefits market

Stay up to date in the ever-changing employee benefits marketplace with our original thought leadership and proprietary research offering insights into the latest industry trends.

Research from Securian Financial

Family-building benefits

Starting and growing a family is increasingly complex and costly. Our research explores evolving family structures, the impacts of a volatile economic landscape and the shifting expectations of employer-provided benefits.

Explore these trends and recommended strategies to understand how employers can better support employees and create a more attractive workplace.

Explore now

Caregivers in the workplace

Securian surveyed employees of various organizations to examine whole person wellness along with caregiver needs, useful benefits and tactics to encourage their use.

Explore how employers are striving to understand and support employee wellness in all facets of life in addition to the unique challenges of employees with caregiver responsibilities.

Review the findings

Mental wellness benefits

Securian Financial fielded a proprietary survey with 2,500 full-time employees from other organizations to better understand the perception of mental wellness offerings in the workplace and how employers can bolster their programs.

Discover how employers can optimize their approach and increase employee participation.

Explore our study
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Thought leadership articles

How product innovation drives supplemental health sales surge

Discover how innovative product solutions are driving a surge in supplemental health sales. Read our valuable insights for insurance brokers and employers looking to enhance their offerings and meet the evolving needs of their clients.

More Americans will turn 65 in 2025 than at any point in history. It’s one of three trends reshaping group life insurance risk assessment and pricing.

Responsible AI is key to unlocking better benefits innovation

As AI adoption accelerates across the insurance and benefits landscape, responsible governance is no longer optional, it's essential.

Securian Snapshot newsletter

Stay informed and on top of your game. Our monthly newsletter covers the latest topics in the group insurance marketplace and are a great way to build your knowledge and share valuable information.

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DOFU 3-2025

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