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Industry insights and articles

We help keep you informed so you can make your best decisions

Sometimes it’s a little nugget of information and sometimes it's an in-depth research study. Either way, industry insights can help guide the decisions you make every day. Our goal is to help build your knowledge by sharing what we’re learning on the latest financial industry topics that might also be important to you.

Research from Securian Financial

Insurance needs and views of younger generations

Gen Z and younger millennials now make up more than 40% of the U.S. population—and their financial priorities are redefining the future of insurance.

Securian Financial’s proprietary research explores how these digital-first consumers perceive life and supplemental insurance. The research reveals key insights into their motivations, misconceptions, and decision-making behaviors.

Discover how financial institutions can connect with this generation through education, personalization, and affordability, while also building trust and long-term relationships.

Review the study

The role of financial protection solutions in a volatile economy

Today’s uncertain economic landscape creates many challenges for financial institutions. Offering a holistic suite of protection products can help you offset some risk, protecting your borrowers and your business if the unexpected happens.

But when finances are strapped and stress is prevalent, how can lenders position these solutions to borrowers? And how do consumers really feel about them in times of uncertainty?

Our research shows that for consumers, financial wellness is becoming increasingly complex.

Explore the study
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Thought leadership articles

Enhance your debt protection program with a critical illness benefit

Many lenders recognize the importance of protecting borrowers against unexpected hardships such as loss of life, disability, and involuntary job loss.

The ROI of payment protection: A win-win for lenders and borrowers

Payment protection is a win-win for borrowers and lenders, helping provide a financial safety net for both. Find out more from Securian Financial.

5 strategies to scale and optimize payment protection

Learn how lenders of all sizes can scale and optimize payment protection programs to bring value – and income – to their financial institutions.

Payment protection pays

Whether it’s a sudden illness, job loss, or an unexpected death, life can change in an instant. That’s where payment protection comes in. It’s a powerful tool that helps shield borrowers from financial hardship by canceling all or part of an outstanding loan balance when the unexpected happens.

The pivotal role of involuntary unemployment protection in today’s economy

No one is ever immune from losing their job. And while this risk is always there, today’s glaring headlines on layoffs can make that risk feel very unnerving or possible for people.

Setting the record straight on payment protection for digital lenders

Opportunities to improve the digital lending business model by adding payment protection to the lending experience abound. Read what our proprietary research uncovered.

Securian Financial’s Catalyst

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Payment protection refers to our suite of products that support lending solutions sold through financial institutions. These products include debt protection and credit insurance.

DOFU 6-2025

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