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Employee enrollment and engagement

A successful plan starts with employee communication and engagement

After implementation, our five-pillar employee engagement strategy can help increase employee engagement and plan health:

  1. Secure Insights® delivers data-driven insights about an employee population
  2. Customized marketing recommendations promote engagement within employee segments
  3. Decision support (Benefit Scout®) and education tools help employees find the right fit
  4. Enrollment best practices create an ideal enrollment environment
  5. Post-enrollment analysis fosters continuous improvement
Employee enrollment engagement strategy

Solutions and support beyond open enrollment

Our digital capabilities can help serve employers and employees in a virtual environment.

1. Secure Insights®

Our Secure Insights tool, developed in collaboration with LIMRA, analyzes the employee population annually. It provides a holistic view, identifying opportunities to help set goals, make decisions, and execute changes to help achieve the plan’s full potential.

  • Better understand gaps in employee coverage
  • Target employee segments that need the most protection
  • Provide plan design recommendations
  • Offer Financial Wellness 360® solutions to help employees feel more financially secure
Learn about Secure Insights

2. Customized marketing

We utilize your employees’ preferred communication channels to deliver clear, relevant messaging at the right time to share the value of your benefit program. Some of our capabilities include:

  • Personalized communications, including direct mail and email
  • Videos and on-demand presentations
  • A digital benefit fair experience, including a customized landing page with interactive elements and the option of live and on-demand webinars 
See our digital capabilities

3. Decision support via Benefit Scout®

Benefit Scout is an interactive, digital platform that uses artificial intelligence to help guide employees through the benefits decision-making process. This tool helps employees by providing a holistic view of how their benefits work together, for them. The tool includes:

  • Education and cost calculators
  • Virtual chat capabilities
  • On-demand benefit counselors
  • Supplemental health engagement features, Map a Payout and Coverage Connector
Learn about Benefit Scout

4. Enrollment best practices

We must view enrollment as a time of action, not education. Education is a year-long effort that happens outside of the enrollment period. Our strategy helps create an ideal enrollment environment, including effectively collaborating with benefit enrollment platforms to bring holistic experiences that serve you best.

If we administer your plan, employees use our self-service website to enroll and manage their coverage, choose beneficiaries, and view and change their premium amounts.

We also have strategic relationships with a number of benefits enrollment and technology firms which make implementation easy and seamless for employers.

  • Alight
  • Benefitfocus
  • Bswift
  • Businessolver
  • Empyrean Benefit Solutions, Inc.
Learn about strategic partnerships

5. Post-enrollment analysis

Understanding that the work is never complete, after every enrollment – new hire, annual enrollment or an off-cycle effort — we assess the journey and begin the cycle again. We evaluate your plan and participation with our Secure Insights® tool and adjust for the following year. 

We’re constantly striving to make the enrollment experience and plan participation better year-over-year. You can count on us to:

  • Evaluate plan participation with Secure Insights
  • Evaluate marketing and communication performance
  • Leverage data to create customized marketing and communication recommendations

DOFU 11-2022