Stay up to date in the ever-changing employee benefits marketplace with our original thought leadership and proprietary research offering insights into the latest industry trends.
From uncovering trends — to covering the bases in the employee benefits market
Research from Securian Financial
The affordability trap: Why cheaper choices cost employees more
When costs rise faster than wages, employees make affordability-first choices: lower-premium plans with higher deductibles, skipping supplemental coverage or cutting dental or vision to keep medical. The savings are immediate. This is the affordability trap: optimizing for today’s paycheck at the cost of tomorrow’s crisis. Gaps are then created that employees don’t see until something goes wrong.
Our proprietary research explores six gaps, and what employers can do to close them.
Thought leadership articles
Benefits by moment: Reaching employees before the crisis, not after
Benefits often matter most when employees are least prepared to navigate them. Read the 9 life transitions that should trigger a coverage check-in.
Medical claims integration: Turning elected benefits into visible value
See how medical claims integration can help employees use supplemental health benefits by connecting qualifying medical events to claim support.
How product innovation drives supplemental health sales surge
Discover how innovative product solutions are driving a surge in supplemental health sales. Read our valuable insights for insurance brokers and employers looking to enhance their offerings and meet the evolving needs of their clients.
Securian Snapshot newsletter
Stay informed and on top of your game. Our monthly newsletter covers the latest topics in the group insurance marketplace and are a great way to build your knowledge and share valuable information.
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DOFU 3-2026
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