ST. PAUL, Minn.--(BUSINESS WIRE)--Securian Financial today announced enhancements to Variable Universal Life (VUL) Defender®, its protection-focused VUL insurance product designed to help financial professionals build protection strategies for clients living longer lives.
The newest iteration of VUL Defender maintains one of the most competitive guaranteed death benefits in the market today while delivering meaningful enhancements—including competitive premiums, stronger cash value potential and greater flexibility.
With Americans living longer,1 Securian is also challenging financial professionals to rethink traditional assumptions about life expectancy and consider whether the life insurance protection they recommend is designed to last as long as their clients may need it.
“Life expectancy has evolved, and the way we help clients plan needs to evolve with it,” said Ben Roth, Securian Financial head of life & annuity product development. “Permanent life insurance is often purchased with a very long-term objective—to provide protection and ultimately leave a legacy. If that’s the goal, financial professionals should ask themselves a simple question: Is the protection strategy guaranteed to last as long as the client might? We believe securing a no-lapse guarantee to age 100 and beyond leads to a better planning conversation and offers clients peace of mind that they should not be dealing with a potential coverage lapse when they’re least able and prepared to do so.”
Evolved for performance, protection and value
When Securian launched the original VUL Defender in 2015, the product was built around a straight-forward proposition: providing one of the most competitive guaranteed death benefits in the market. The evolved VUL Defender maintains and builds on that foundation. The enhanced product offers:
- Competitive protection. Competitive premiums and no-lapse guarantee protection to age 100 and beyond help clients protect what matters today and prepare for the future. The optional No-Lapse Guarantee Agreement (NLGA) is available for an additional charge.
- Strong performance potential. Enhanced cash value potential and more than 75 allocation options with no investment allocation restrictions when adding the NLGA provide broad investment choice and opportunities for long-term growth.
- Built-in flexibility. Growth potential for evolving needs and optional protection for terminal illness, chronic illness and long-term care means VUL Defender is built to adapt to life’s changes.
- Enhanced service experience. VUL Defender is backed by enhanced underwriting, digital capabilities and ongoing service improvements designed to make doing business easier for financial professionals and their clients.
“VUL Defender has always been about protection,” Roth said. “The evolution of VUL Defender takes that promise further—with stronger long-term value, greater flexibility and an experience built around how financial professionals and clients want to do business today. It is protection built for performance and for longer lives.”
Broker-dealers interested in learning more about the enhancements to VUL Defender can call the Securian Financial life insurance sales team at 1-877-696-6654. Independent brokerage can call 1-888-413-7860, option 1.
FOR USE IN ALL STATES AND THE DISTRICT OF COLUMBIA EXCEPT CA, CT, GA, NV, OR AND WY.