Why the change?
Adopting the Securian Financial brand will offer a stronger, more consistent and recognizable identity across all of the markets we serve.
Our new look is fresh and modern — and it represents our commitment to helping you find solutions that let you focus on your most important asset: family — however you define it.
About Securian Financial
At Securian Financial, we’re here for family. And we’re here because of it.
Family doesn’t have to branch from your tree, but it always shares your roots. Roots woven by common understanding, shared values and mutual respect. Like you, we believe a rewarding life is really about being present in the here and now, and that money isn’t the only thing when family is your everything.
Since 1880, we’ve been here for those who see family as their most valuable asset. Our longevity is a testament to the strength of our company. We’ve weathered economic ups and downs while staying true to our customers. We’re not publicly traded, so we can focus on you and what you care most about.
We believe your financial picture should support the everyday moments as much as the major milestones. That’s why our insurance, investment and retirement solutions give you the confidence to focus on what’s truly valuable: banking memories with those who matter most.