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Long-term care (LTC) consumer social media library
Use the posts in this library to help educate and engage prospects. Leverage the pre-built posts on Facebook and LinkedIn to help prospects get the facts about long-term care and motivate them to start making a plan of their own — with your guidance.
Each post includes lead-in text and an image to help drive engagement.
How it works:
- Download each post's image by clicking the download link. Then when the image loads, right-click (pc), control-click (Mac), tap and hold (mobile) to download the image.
- Copy and paste the text into the appropriate social media channel (Facebook or LinkedIn) and upload the corresponding image for each post. Each post ends with a bracketed call-to-action - you may choose one of the options listed in the brackets or omit the bracketed text entirely.
Insurance products issued by MINNESOTA LIFE INSURANCE COMPANY.
Financial impact social media posts
Post 1
With some long-term care costs rising at more than triple the rate of inflation, waiting to plan gets more expensive every day. Let’s explore ways to protect your future. [Call me / visit my website / book a meeting with me / today.]
Post 2
If you need care as you age, where would you like to receive it? Making a plan today helps ensure you have choices, instead of letting your finances decide for you. Let’s discuss your options. [Call me / visit my website / book a meeting with me / today.]
Post 3
When you’re older, a bad hip could do more damage to your retirement income than a bad market. Let’s make a comprehensive care plan today. [Call me / visit my website / book a meeting with me / today.]
Understanding Medicare
Post 1
Think Medicare will handle your future long-term care costs? You’re not alone, but you’re probably not protected either. Let’s create a real plan together. [Call me / visit my website / book a meeting with me / today.]
Post 2
Many retirees have a dangerous blind spot: thinking Medicare will cover most long-term care costs. It likely won’t. Let’s fill this gap together. [Call me / visit my website / book a meeting with me / today.]
Post 3
Medicare covers medical care, not the daily help you might need at home or in care facilities. Many retirees learn this too late – but I can help you get a jump start on planning today. [Call me / visit my website / book a meeting with me / today.]
Care planning for women
Post 1
Women are more likely to be caregivers and after years of caring for everyone else, it’s time to make a plan that ensures care for you. I can help. [Call me / visit my website / book a meeting with me / today.]
Post 2
Women typically face different retirement challenges than men: they often live longer, generally have lower lifetime earnings, and frequently take on more caregiving responsibilities. That’s not a reason for panic – it’s a reason to plan. I'm here to help. [Call me / visit my website / book a meeting with me / today.]
Post 3
Women already pay 18% more than men in annual out-of-pocket health care costs.* And when you consider that women typically live longer than men, it becomes clear you’ll likely need more care planning – not less. It’s time to make a plan. [Call me / visit my website / book a meeting with me / today.]
Post 4
Women often shoulder caregiving responsibilities while managing their own financial futures. Creating a plan for care today protects everyone you love tomorrow. Let's discuss your family's strategy. [Call me / visit my website / book a meeting with me / today.]
Family impact
Post 1
When you’re the primary caregiver for both an aging parent and your children, you understand the meaning of “stuck between a rock and a hard place.” I can help you create a different roadmap for your own future care needs. [Call me / visit my website / book a meeting with me / today.]
Post 2
Your adult kids worry about you, but they also have careers and families. Having a care plan gives everyone peace of mind. I'm here to help. [Call me / visit my website / book a meeting with me / today.]
Post 3
Many families face potential care needs eventually. The difference? Some plan ahead, others scramble later. Let’s create a care plan that works for you and your loved ones today. [Call me / visit my website / book a meeting with me / today.]
Post 4
Have you told your loved ones how you’d like to handle your future care needs? Don't leave your closest people guessing when the time comes. We can plan together. [Call me / visit my website / book a meeting with me / today.]
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Get my planPlease keep in mind that the primary reason to purchase a life insurance product is the death benefit.
Life insurance products contain charges, such as Cost of Insurance Charge, Cash Extra Charge, and Additional Agreements Charge (which we refer to as mortality charges), and Premium Charge, Monthly Policy Charge, Policy Issue Charge, Transaction Charge, Index Segment Charge, and Surrender Charge (which we refer to as expense charges). These charges may increase over time, and these policies may contain restrictions, such as surrender periods. Policyholders could lose money in these products.
SecureCare refers to a line of hybrid life/long-term care insurance products issued by Minnesota Life Insurance Company, including SecureCare Universal Life and SecureCare III, a non-participating whole life policy with long-term care. SecureCare (including SecureCare Universal Life and/or SecureCare III) may not be available in all states. Product features, including limitations and exclusions, may vary by state. SecureCare products contain qualified long-term care agreement(s) that cover care such as nursing care, home and community-based care, and informal care as defined in those agreements. These agreements provide for the payment of a monthly benefit for qualified long-term care services. These agreements are intended to provide federally tax qualified long-term care insurance benefits under Section 7702B of the Internal Revenue Code, as amended. However, due to uncertainty in the tax law, benefits paid under these agreements may be taxable. Additionally, SecureCare products may contain other additional agreements, which may be subject to additional costs and restrictions, and may not be available in all states or exist under a different name in various states.
These materials are for informational and educational purposes only and are not designed, or intended, to be applicable to any person’s individual circumstances. It should not be considered investment advice, nor does it constitute a recommendation that anyone engage in (or refrain from) a particular course of action. Securian Financial Group, and its subsidiaries, have a financial interest in the sale of their products.
For financial professional use only. Not for use with the public. This material may not be reproduced in any form where it is accessible to the general public.
DOFU 8-2025
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