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January 2024

Three smart tactics to keep your benefits program competitive

A new year brings commitments to personal improvement: exercise more, eat healthy, get organized. Have you considered making business resolutions, specifically to improving employee benefits?

Like personal resolutions, choose a few tasks rather than tackling a lengthy list that’s likely unachievable. Following are three areas to consider for generating meaningful improvements this year:

1. Prioritize unmet employee benefit needs

A recent survey found that according to employees, supplemental health benefits are in the top ten of unmet needs,1 making them worthy of consideration, especially in today’s competitive hiring environment.

Resolution: Study these offerings and how they help supplement a benefits package, such as alleviating gaps in health plans and covering out-of-pocket expenses related to health events.

2. Build benefits knowledge

Benefits can be confusing for employees along with HR teams that find their complexities to be challenging at times.

Resolution: Utilize vendor partners for resources and expertise to educate employees throughout the year in addition to supporting knowledge development within HR teams.

3. Lighten the load

Overwhelmed HR teams can lead to stress and impede their ability to stay focused on business priorities.

Resolution: Seek benefit vendors with advanced solutions capable of simplifying or owning processes, bringing relief to busy HR teams.

Securian Financial has over 100 years of employee benefits experience, and we continue to evolve and adapt to offer relevant solutions. Our flexible group life insurance and cutting-edge supplemental health benefits, innovative technology and streamlined service from caring specialists help maximize the benefits experience for employees. We’re ready to help you create engaging workplace benefit programs that align with today’s workers and support recruiting and retention.

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Discover the value of supplemental health benefits

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Feel the freedom of white glove administrative processes

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Enhance employee experiences with technology integrations

DOFU 1-2024