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Your success is our success

Starting with your goals in mind, we’ll customize financial protection solutions to help you grow your business and serve your members and customers. We’re dedicated to providing excellent service — so you can focus on what matters most.

How our protection solutions work

Securian Financial has been helping to protect association members and bank customers for over 100 years. We collaborate with third party marketers and administrators, providing financial protection solutions delivered through a variety of direct response and digital marketing strategies. With flexible benefit options and a consultative approach, we work with you to design a program that fits the needs of your customers and members and helps you reach your financial goals.

Working closely with you and your team we offer


Savvy solutions

to enhance your business. We provide competitive products, collaboration on new product development, data and analytics and multi-channel marketing campaigns to meet the unique needs of your customers and members. If you are interested in serving customers and members in new territories, we have the agility and fifty-state product footprint to help you expand your geographic reach.

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Meaningful experiences

for you and the people you serve. We’re dedicated to providing excellent service, from onboarding new clients to answering questions and supporting people through both the enrollment and claims process. In a market full of disruption, we’ll help you navigate the ever-changing regulatory environment so you offer relevant, compliant product solutions your customers will value.

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Financial strength

you can count on. Our high ratings and financial strength are a testament to our long-term focus, aided by our mutual company structure which allows us to focus on your needs versus short-term returns. While carriers come in and out of the market, we’re committed for the long run.

Explore our protection solutions

Hospital protection plans are designed to provide a benefit if the insured is admitted to a hospital due to a covered accident or illness.

  • Cash benefit paid directly to the customer or member or anyone they choose – to use anyway they wish, including out-of-pocket, non-covered and cost-of-living expenses
  • Amounts of coverage available without a medical exam
  • Supplements other health insurance policies

Standard benefits for associations include:

  • Daily benefit is payable on the first day of the hospital stay for cancer or intensive care unit stays
  • Rehabilitation therapy benefit provides an additional benefit for rehabilitation program following an injury

Other benefits include:

  • Accident benefit - pays a benefit as the result of an accidental injury when the insured is confined in a hospital
  • Emergency room benefit - provides a benefit when an insured incurs expenses for medical treatment received in a hospital emergency room
  • Skilled nursing facility benefit - provides a benefit due to an injury or sickness that results in the insured being confined in a skilled nursing facility
  • Standard and non-standard benefits paid depend on the number of benefits for which the insured qualifies, the care they receive and the terms and conditions of the policy

Accidental death insurance is an easy and cost-effective way for your customers and members to help provide financial protection for those they love most, if the unthinkable were to happen.

  • Supplements existing insurance or offers additional protection
  • Guaranteed acceptance with no medical or occupational questions
  • Single or family coverage
  • Both contributory and non-contributory options available

Individual product

  • Coverage up to $300,000
  • Single and family coverage available
  • No maximum eligibility age
  • Level premium over life of policy
  • Guaranteed acceptance – no medical questions or exams

Group product

  • Coverage up to $300,000
  • Single/spouse/dependent coverage available
  • No maximum eligibility age
  • Level premium over life of policy
  • Guaranteed acceptance – no medical questions or exams
  • Travel accident configuration - may be available based on group and state
  • Insured must remain a member of the group/association to retain coverage

Critical Illness insurance provides a lump-sum cash benefit when a covered condition is diagnosed. The benefit can be used to help address out-of-pocket medical costs or keep up with ordinary living expenses such as mortgage payments and childcare. It’s a cost-effective way to help with the expenses above and beyond what a health insurance plan may cover.

Critical illness – Individual product

  • Coverage up to $30,000
  • Covered conditions: cancer, heart attack, stroke
  • Issue Ages: 18 to 65
  • Dependent rider
  • 50% benefit reduction at age 70
  • Termination age 75
  • Modified guaranteed issue – no database checks or medical exams

Cancer-only – Group product (state and group eligibility may vary)

  • Cancer-only policy
  • Age issue guidelines determined based on your group and state
  • Single/spouse coverage
  • May include benefits for hospitalization, drugs & medicines (while hospitalized and outpatient), physician and nursing services, cancer-related therapies, first occurrence diagnosis
  • Guaranteed acceptance (with pre-existing exclusions)
  • Insured must remain a member of the group/association to retain coverage

Term life insurance is a cost-effective way to offer financial support when a family may need it most. It can help pay funeral and medical bills, mortgages, and other daily living expenses. 

  • Optional term periods and coverage amounts to choose from
  • Simple and straightforward protection
  • Budget-friendly - consistent premium throughout term of policy

Individual product

  • Coverage: up to $250,000 ages 18 to 55 (up to $150,000 ages 56 to 60)
  • Term Length: 5, 10, 15 or 20 years
  • Level premium over the term of coverage
  • Annually renewable coverage after the initial term, up to age 85
  • Accelerated death benefit
  • Simplified issue, no medical exams

Group product

  • Coverage up to $300,000
  • Single/spouse/dependent coverage available
  • Term Lengths: 5, 10, 15, 20, 30
  • Accelerated death benefit
  • Accidental death benefit available
  • Underwriting flexibility
  • Non-contributory coverage available
  • Insured must remain a member of the group/association to retain coverage

Start a conversation

Learn more about how you can grow your business and help protect your customers and members.

Contact our sales team

DOFU 6-2023