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Securian Financial

Introducing Securian Financial

New brand, same company

It’s a brand new day for Minnesota Life. We’re adopting our parent company's brand, Securian Financial.

While our brand identity is changing, we’re still the same company you’ve trusted to protect what you care about most for almost 140 years.

What does this change mean for you?

Your Minnesota Life policies and contracts won’t be affected by our new brand. There’s no action needed from you — just watch for the Securian Financial brand to start appearing on communications you receive from us throughout 2018. We appreciate your patience as we transition to our new brand.

What's not changing

  • Your policies with us. They won’t be affected by our new brand, and there’s nothing you need to do to keep your coverage exactly as it is today.
  • Our financial strength. The policies you have with us will continue to be issued by Minnesota Life Insurance Company or Securian Life Insurance Company — the strong, highly rated1 companies that underwrite our insurance products.
  • Our company structure. We’re not publicly traded, and we remain focused on meeting the needs of our customers, rather than shareholders.
  • Our values: trust, strength, integrity, quality, respect and community. They’re foundational to who we are and how we do business.

Why the change?

Adopting the Securian Financial brand will offer a stronger, more consistent and recognizable identity across all of the markets we serve.

Our new look is fresh and modern — and it represents our commitment to helping you find solutions that let you focus on your most important asset: family — however you define it.

About Securian Financial

At Securian Financial, we’re here for family. And we’re here because of it.

Family doesn’t have to branch from your tree, but it always shares your roots. Roots woven by common understanding, shared values and mutual respect. Like you, we believe a rewarding life is really about being present in the here and now, and that money isn’t the only thing when family is your everything.

Since 1880, we’ve been here for those who see family as their most valuable asset. Our longevity is a testament to the strength of our company. We’ve weathered economic ups and downs while staying true to our customers. We’re not publicly traded, so we can focus on you and what you care most about.

We believe your financial picture should support the everyday moments as much as the major milestones. That’s why our insurance, investment and retirement solutions give you the confidence to focus on what’s truly valuable: banking memories with those who matter most.

Claims

Report a claim on a policy with us.     

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Customer service

Get assistance with Minnesota Life insurance policies, annuities or retirement plan accounts.     

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1. Minnesota Life Insurance Company and Securian Life Insurance Company are highly rated by the major independent rating agencies that analyze the financial soundness and claims-paying ability of insurance companies. See more information about the rating agencies and where our rating ranks relative to other ratings.

DOFU 5-2018
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