Life insurance tends to be overlooked and often misunderstood. Many Americans don’t think about life insurance until a major event in their life, such as a marriage, or a baby. Then come the expenses, and unfortunately in many cases, life insurance becomes an unnecessary expense and gets pushed down on the list of priorities. At Securian Financial, we hope to address those misconceptions, help bring light to the importance of life insurance and ensure individuals and families are prepared for life’s what-ifs.
Insurability is a gift
A survivor’s take
At 29 years old, Richard Thoma received a phone call that completely changed his life. After his rare cancer diagnosis, he’s now sharing his story to educate others on the significance of planning for life’s uncertainties before it becomes too late. Here’s his story.
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- 2025 Life Insurance Barometer study. Limra.com
Please keep in mind that the primary reason to purchase a life insurance product is the death benefit.
Life insurance products contain charges, such as Cost of Insurance Charge, Cash Extra Charge, and Additional Agreements Charge (which we refer to as mortality charges), and Premium Charge, Monthly Policy Charge, Policy Issue Charge, Transaction Charge, Index Segment Charge, and Surrender Charge (which we refer to as expense charges). These charges may increase over time, and these policies may contain restrictions, such as surrender periods. Policyholders could lose money in these products.
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DOFU 8-2025
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