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Long-term care (LTC) consumer social media library

Use the posts in this library to help educate and engage prospects. Leverage the pre-built posts on Facebook and LinkedIn to help prospects get the facts about long-term care and motivate them to start making a plan of their own — with your guidance.

Each post includes lead-in text and an animated image to help drive engagement.

How it works:

  1. Download each post's mp4 file by clicking the download link.
  2. Copy and paste the text into the appropriate social media channel (Facebook or LinkedIn) and upload the corresponding mp4 file for each post.

Need email marketing too?

Leverage three pre-built LTC email campaigns to reach prospects.

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Insurance products issued by:
Minnesota Life Insurance Company

Post 1

You’re healthy now — and you might be for many years. That’s why it’s essential to make a care plan today before you need it. I can help.

Download post 1 MP4 file

Post 2

No one likes to think their health will decline as they get older — but for many of us, it will. Do you have a care plan in place? I can help.

Download post 2 MP4 file

Post 3

When you’re older, a bad hip could do more damage to your retirement income than a bad market — do you have a care plan? I can help.

Download post 3 MP4 file

Post 4

Many things get better with age — but our health isn’t one of them. Who’s going to care for you? I can help.

Download post 4 MP4 file

Post 5

How would you pay for care if you can’t live independently when you’re older? If your answer is Medicare, you might want a better strategy. I can help.

Download post 5 MP4 file

Post 6

Medicare doesn’t cover most long-term care expenses. If you need care down the road, how would that affect your pocketbook? I can help.

Download post 6 MP4 file

Post 7

You’re healthy now. But what if your household chores get to be more than you can handle when you’re older? I can help.

Download post 7 MP4 file

Post 8

Our health changes as we age – do you have a plan in case “what if” becomes “what now”? I can help.

Download post 8 MP4 file

Post 9

Growing old doesn’t have to have a negative impact on your family. Help give your loved ones a choice by making a care plan today. I can help.

Download post 9 MP4 file

Post 10

Future care needs are unpredictable, but a care plan helps ensure you and your family can focus on making each moment count today. I can help.

Download post 10 MP4 file

Post 11

Aging brings a lot of changes, but a care plan helps ensure you and your family can face the future with confidence — and make each moment count. I can help.

Download post 11 MP4 file

Post 12

A care plan helps prepare you and your loved ones for future challenges so you can make each moment count today. I can help.

Download post 12 MP4 file

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SecureCare™ III video resource library

Gain product knowledge, sales strategies and prospecting ideas on your schedule.

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Explore SecureCare III sales tools, such as consumer brochures and more!

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Please keep in mind that the primary reason to purchase a life insurance product is the death benefit.

Life insurance products contain fees, such as mortality and expense charges (which may increase over time), and may contain restrictions, such as surrender periods.

SecureCare III may not be available in all states. Product features, including limitations and exclusions, may vary by state.

SecureCare III includes the Acceleration for Long-Term Care Agreement and Extension of Long-Term Care Agreement. These two agreements are tax qualified long-term care agreements that cover care such as nursing care, home and community-based care, and informal care as defined in the agreement. These agreements provide for the payment of a monthly benefit for qualified long-term care services. These agreements are intended to provide federally tax qualified long-term care insurance benefits under Section 7702B of the Internal Revenue Code, as amended. However, due to uncertainty in the tax law, benefits paid under these agreements may be taxable. Please ensure that your clients consult a tax advisor regarding long-term care benefit payments, or when taking a loan or withdrawal from a life insurance contract.

These materials are for informational and educational purposes only and are not designed, or intended, to be applicable to any person’s individual circumstances. It should not be considered investment advice, nor does it constitute a recommendation that anyone engage in (or refrain from) a particular course of action. Securian Financial Group, and its subsidiaries, have a financial interest in the sale of their products.

For financial professional use only. Not for use with the public. This material may not be reproduced in any form where it is accessible to the general public.

DOFU 8-2022

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