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Share the value of debt protection

Turn-key marketing resources

You’ve made a great decision to offer Securian Financial’s debt protection. Debt protection helps borrowers protect their financial wellbeing while building long-term relationships with your financial institution. At the same time, you’re increasing non-interest income and supporting your risk management efforts.

This easy-to-use toolkit provides turn-key ways to share the benefits and features of debt protection with your borrowers. Use it to educate them on the lending protection options you offer by integrating this content into your communications (e.g., website, mailings, newsletters, monthly statements, ads, etc.).

How to use the toolkit

Simply click, copy, and create!

Preview your options. Access each resource by clicking the links provided.

Copy content as-is. You must include applicable disclosures provided with each content type.

Paste content into your corresponding communications.

Watch the expiration date! The expiration date is noted on each content sample. Once expired, please remove content from any sources and check back here for new content options.

Debt protection sales tips

Understanding product features can help you confidently present the benefits of debt protection.

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Have tool kit questions?

Contact your representative.

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Website copy

What is debt protection and how does it work?

Whether it’s a dedicated product page or section on your website, providing your borrowers with a resource on debt protection is invaluable.

Get website copy

Educational articles

Tell a story your borrowers can relate with.

Show borrowers the impact debt protection can have on their lives by adding an article on debt protection to a tools and resources section on your website or in an email.

View article copy

Newsletters

Send a monthly newsletter to your members?

Get the conversation started by featuring debt protection in your next newsletter.

View newsletter copy

Statement copy

Monthly statements can be an easy way to remind members about loan protection options.

Add a message on debt protection to next month’s client statements.

Get statement copy

Banner ads

Create an ad that prompts borrowers to learn more.

Once designed, you can place ads on your website, digital client statements, in emails, or on a borrower’s account page.

Download ad copy

DOFU 1-2024

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