Now more than ever, members are navigating uncertain times and looking to their credit union to help them withstand financial surprises, stay on track with financial goals, and have the freedom to make financial choices.
A survey of credit union members1
To help credit unions maintain their edge, we conducted a pulse survey of credit union members to explore the role of credit unions across generations, gauge current financial concerns, assess what drives banking loyalty, and what credit unions need to do to exceed member expectations.
- Rising costs and increased living expenses are top of mind for credit union members across all generations.
- Credit unions stand out for building trusting, secure relationships.
- Interactions with credit union representatives and loan officers are typically initiated by members.
- While a majority of credit union members are familiar with lending protection products, less than half of respondents have purchased a product.