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Believe the hype

With an industry-leading Net Promoter Score (NPS)2, our group insurance customer experience is built different. Securian Financial's approach to service builds strong connections and creates buzz that reverberates across the marketplace.

Clients are our priority. Our NPS proves it.

An 89 NPS doesn't just happen. It's earned through decades of putting people first, delivering on promises, and creating experiences that turn policyholders into advocates.

For clients, this number means everything. It means stronger relationships, fewer service complaints, and the confidence that comes from collaborating with a company you can confidently recommend to others.

*NPS Financial Services, 27 Banking/Insurance NPS Scores 2025. Experience Benchmarks, 2025.

Get in on the hype!

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Driven by our customer-first philosophy, we keep it easy, keep it transparent, and back it up with expertise and a human-first approach.

Exceptionally easy

Let’s make it real for you

Experience isn’t delivered. It’s thoughtfully designed. From the start of your relationship with Securian Financial, we strive to make it exceptional. Our flexible administration is brought to life through expert implementations and seamless technology integrations to deliver a smooth customer experience.

In fact, 100% of new clients are satisfied with Securian’s implementation service3. Recognition like that isn't just easy to brag about, it translates to real value for our partners across the marketplace.

Human-centered service

Thoughtful support for employers and employees

We design thoughtful experiences that result in a feeling that people are truly cared for. That’s what it means to live our promise: to be there, in the moments that matter. Take a moment to hear from one of our claims associates, on the impact our human-centered service can have.  

Additionally, Securian Financial offers Empathy, a holistic approach to bereavement support. Empathy provides guidance and care for the administrative, emotional, legal and financial challenges they face while navigating a loss.

Refreshingly transparent

Transparency empowers informed decisions

From best-in-class reporting to detailed supplemental health plan utilization reports, we strive to provide our clients and customers with clear information to feel confident and informed.

Secure Insights is our proprietary, multi-faceted data analytics solution, leveraging LIMRA industry data, third-party data and client census data to develop a report that provides a holistic view to identify opportunities, set goals, make decisions and execute changes to help achieve the plan’s full potential.

Thoughtful expertise

Deep expertise, dedicated focus

Driven by our purpose and supported by our structure as a mutual holding company, Securian Financial is committed to servicing the long-term needs of our customers.  

Our laser-focus means deeper product knowledge, more specialized service, and innovation driven entirely by what matters in life and supplemental health coverage. Fueled by decades of know-how, we show up big in the moments that matter, creating experiences people are talking about and results that turn heads.

A difference you can trust

When you choose Securian Financial, you're not just buying a product, you're getting peace of mind backed by exceptional service. Our 89 NPS score signals that you're choosing a trusted partner who will be there when it matters most.

Our commitment to customer experience means faster resolutions, fewer escalations, and smoother claims processes. That translates to less time managing problems and more time focusing on what you do best.

Why Securian
  1. Securian Financial Customer Insights and Experience, EBS Annual Employer Survey, April 2025.
  2. Net Promoter Score (NPS) is derived from a single question asking customers "On a scale from 0 to 10, how likely are you to recommend Securian Financial to a colleague?" Responses are classified as Promoters (ratings of 9 -10), Passives (7 -8) or Detractors (0 -6). The NPS is calculated by subtracting the percentage of Detractors from the percentage of Promoters, resulting in a score ranging from -100 to 100. Higher NPS values are indicative of stronger customer satisfaction and loyalty.
  3. Securian Financial Customer Insights and Experience, EBS Implementation, December 2024.

The relationship between The Empathy Project Inc. and Securian Financial Group, Inc., is that of independent contractor. These services are not affiliated with Securian Financial Group, Inc., or its group contracts and may be discontinued at any time. Certain terms, conditions, and restrictions may apply when utilizing the services. The Empathy Project Inc. is responsible for the services it provides and does not have the power or authority to obligate or bind Securian Financial Group, Inc., in any manner beyond that which is contractually agreed to by the parties.

DOFU 1-2026

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