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Life Insurance Awareness Month

Insurability is a gift

Life insurance tends to be overlooked and often misunderstood. Many Americans don’t think about life insurance until a major event in their life, such as a marriage, or a baby. Then come the expenses, and unfortunately in many cases, life insurance becomes an unnecessary expense and gets pushed down on the list of priorities. At Securian Financial, we hope to address those misconceptions, help bring light to the importance of life insurance and ensure individuals and families are prepared for life’s what-ifs.

A survivor’s take

At 29 years old, Richard Thoma received a phone call that completely changed his life. After his rare cancer diagnosis, he’s now sharing his story to educate others on the significance of planning for life’s uncertainties before it becomes too late. Here’s his story.

Tools and resources

Our comprehensive suite of tools enables financial professionals to expand their practice, initiate discussions on life insurance, assess clients' life insurance needs, and support clients throughout the purchase process.

Grow your business

According to recent research, 62% of individuals utilize social media when searching for information on financial or insurance products.1 By leveraging social media platforms to educate individuals about the significance of life insurance, you can cultivate long-term relationships, expand your business, and enhance your social presence.

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Starting the life insurance conversation

As a financial professional, it is important to discuss clients' future plans, their retirement goals, and how they intend to fund their children’s college education. It is also vital to address difficult questions such as what steps to take if they or a loved one passes away and how to ensure they do not deplete their financial resources.

Our life insurance needs calculators are a great tool to help your clients calculate their needs.

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Build awareness with existing clients

Major life events like a marriage or having a child can prompt re-evaluating a clients life insurance needs. Check-in with your existing clients to see if their needs have changed.

Our policy review kit can help guide the conversation and ensure your clients have the life insurance coverage they need.

Download the kit
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Request an illustration

Have a client, but need help with the illustration?  Request an illustration from our sales support team below.

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Submitting business is easy

From start to finish, Securian Financial offers you support and solutions. Submitting business is easy with our 4-step process.

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Looking for more to share?

We have a full library of tools and ideas to help you find new clients, expand your influence and build your business.

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  1. 2025 Life Insurance Barometer study. Limra.com

Please keep in mind that the primary reason to purchase a life insurance product is the death benefit.

Life insurance products contain charges, such as Cost of Insurance Charge, Cash Extra Charge, and Additional Agreements Charge (which we refer to as mortality charges), and Premium Charge, Monthly Policy Charge, Policy Issue Charge, Transaction Charge, Index Segment Charge, and Surrender Charge (which we refer to as expense charges). These charges may increase over time, and these policies may contain restrictions, such as surrender periods. Policyholders could lose money in these products.

For financial professional use only. Not for use with the public. This material may not be reproduced in any form where it is accessible to the general public.

DOFU 8-2025

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