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September 2023

You’ve heard of getting an annual physical…life insurance should get a yearly checkup too

After many conversations, my friend, Jackie, and her husband increased their life insurance coverage. Both of their children had dreams to attend college. What would happen if either one of them weren’t there to support that dream?

Later that year, Jackie’s husband passed away unexpectedly. She was relieved that his life insurance would enable their children to attend college as planned. It could even pay for their daughter’s wedding someday.

I’m glad my friend made the right decision to increase her and her husband’s life insurance. I hope others do too. It made a sad situation a little more bearable.

Life Insurance Awareness Month is a great reminder to protect loved ones with insurance

September is Life Insurance Awareness month and according to, it’s a general rule to review your life insurance at least once a year.1

The reasons are plentiful:

  • Nearly four in 10 families would face financial hardship within six months if the primary wage earner died. For one in five families, it would be within just one month.2
  • More than 100 million uninsured and underinsured Americans say they need (or need more) life insurance coverage.2
  • Many underserved markets recognize they have even greater insurance needs, including: 49 percent of Gen Z adults, 47 percent of Millennials, 44 percent of women, and 49 percent of Black and Hispanic adults.2 Owning life insurance increases feelings of financial security. Nearly seven in 10 life insurance owners say they feel financially secure compared to less than half of non-owners.2

Through ongoing reminders and education on the valuable benefits life insurance provides, you can help your customers and members feel at ease knowing their loved ones will have financial security when they need it most.

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1. How often should I review my life insurance?

2. LIMRA 2023 Insurance Barometer Study

DOFU 9-2023