Optimize your engagement

Committed to effective communication

We show up during the moments that matter, meeting employees where they are.

We achieve this by providing comprehensive materials that are easy to understand through an array of educational resources and channels. We'll collaborate with you to create the communications and once your sign-off is received, we'll deploy and share results.

Awareness

Creating awareness of available products

Education

Providing product education and illustrating product value

Action

Driving action, encouraging enrollment and full utilization of benefits

Number four

Engagement

Promoting ongoing benefit engagement

We’re here to help. Let’s get started!

Contact your account executive or marketing consultant to learn how we can help put a communication plan in place for your employees.

Increase engagement with Securian-led communications

Explore case studies representing employers with different product offerings to see how our personalized communications can help motivate employees to enroll and utilize their benefits.

View case studies

Solutions and support beyond enrollment

Learn how our digital capabilities can help serve employers and employees in a virtual environment.

View video

Personalized communication touchpoints

Below are some examples of how we can engage with your employees year-round. To view, use the tabs to filter by employee event.

Filter tools by employee event

Pre-enrollment

Email icon

Pre-enrollment email

Sent to eligible employees to prepare for upcoming enrollment, highlighting key plan features and educational resources to help them make an informed decision.

See sample email

Enrollment

Email icon

Enrollment email

Sent to eligible employees at the start of enrollment, highlighting important dates, key plan features and how to access available tools and resources.

See sample email
Icon of a mail letter

Enrollment postcard

Sent to the homes of eligible employees at the start of enrollment, highlighting important dates, key plan features and how to access available tools and resources.

See sample postcard

Follow up

technical alert on a computer

Enrollment reminder email

Help employees remember to complete their enrollment process with automatic proactive email reminders sent towards the end of enrollment.

See sample email
Icon of a megaphone

Post-enrollment email

Sent to employees who enrolled in coverage during their eligibility window, celebrating them for the action that they took and providing beneficiary designation reminders.

See sample email

New hire

line with a start and finish marker

New hire enrollment email journey

Encourages new hires to make their benefit selections during their initial eligibility window and to utilize available tools and resources to help them find the insurance that best fits their needs.

See sample email
Icon of an email

Personalized new hire enrollment email journey

An artificial intelligence-driven communication offering coverage recommendations and cost estimates directly to employees’ inbox during their initial eligibility window, eliminating guesswork.

See sample email

Benefit reminder

Icon of a woman with a cast on arm

Health and wellness reminder email

Sent to eligible employees, reminding them to file a claim to take advantage of their health and wellness benefit.

See sample email
Icon of an ambulance

Health and wellness reminder postcard

Sent to the homes of eligible employees, reminding them to file a claim to take advantage of their health and wellness benefit.

See sample postcard
icon of a clipboard with a medical information

Benefit utilization reminder email

Sent to eligible employees, reminding them to file a claim if they have experienced an accident or sickness.  

See sample email
Hospital icon

Benefit utilization reminder postcard

Sent to the homes of eligible employees, reminding them to file a claim if they have experienced an accident or sickness.

See sample postcard

Ongoing resources

Icon of a online form submit button

Benefit Scout®

We created Benefit Scout®, an online decision-support experience, to educate employees about their benefits and provide coverage suggestions before they enroll.

Learn about Benefit Scout
icon of a document

Plan summary

Provides an overview of your plan’s information, cost, and enrollment opportunities for employees to access and learn more about their coverage.

See sample summary
Calendar icon

Communications calendar

Promotes ongoing financial wellness or product specific newsletter topics, educating employees about the importance of life insurance and the value of their benefits.

See sample content
Icon of a online form submit button

Educational microsite

Our interactive, digital landing page gives employees access to educational plan documents, tools and resources year-round.

See how it works
Microphone icon

Podcasts

On-demand access to episodes covering trending topics in the employee benefits market.

Listen to sample
Direction sign icon

Table sign

Promotes the value of life insurance, with a QR code to additional tools and resources for employees to access.

See sample sign
Icon showing a person giving a lecture to a group of people

Employee video

Promotes the ease of using Benefit Scout, Securian Financial's online decision-making tool.

View the video
Online video icon

Product video

Provides an educational overview of the basics of accident insurance, educating employees about the value of their benefits.

View the video
document icon

Benefit fair support

Provides a snapshot of key opportunities and resources for employees at the time of enrollment.

See sample flyer
Qr grp group term life playbook

QR codes and texting

Employees can access plan documents and other materials with one click using QR or text codes, adding another virtual way to send communication. Try it for yourself, scan this QR code to watch a short video.

Pre-enrollment

Email icon

Pre-enrollment email

Sent to eligible employees to prepare for upcoming enrollment, highlighting key plan features and educational resources to help them make an informed decision.

See sample email

Enrollment

Email icon

Enrollment email

Sent to eligible employees at the start of enrollment, highlighting important dates, key plan features and how to access available tools and resources.

See sample email
Icon of a mail letter

Enrollment postcard

Sent to the homes of eligible employees at the start of enrollment, highlighting important dates, key plan features and how to access available tools and resources.

See sample postcard

Follow up

technical alert on a computer

Enrollment reminder email

Help employees remember to complete their enrollment process with automatic proactive email reminders sent towards the end of enrollment.

See sample email
Icon of a megaphone

Post-enrollment email

Sent to employees who enrolled in coverage during their eligibility window, celebrating them for the action that they took and providing beneficiary designation reminders.

See sample email

New hire

line with a start and finish marker

New hire enrollment email journey

Encourages new hires to make their benefit selections during their initial eligibility window and to utilize available tools and resources to help them find the insurance that best fits their needs.

See sample email
Icon of an email

Personalized new hire enrollment email journey

An artificial intelligence-driven communication offering coverage recommendations and cost estimates directly to employees’ inbox during their initial eligibility window, eliminating guesswork.

See sample email

Benefit reminder

Icon of a woman with a cast on arm

Health and wellness reminder email

Sent to eligible employees, reminding them to file a claim to take advantage of their health and wellness benefit.

See sample email
Icon of an ambulance

Health and wellness reminder postcard

Sent to the homes of eligible employees, reminding them to file a claim to take advantage of their health and wellness benefit.

See sample postcard
icon of a clipboard with a medical information

Benefit utilization reminder email

Sent to eligible employees, reminding them to file a claim if they have experienced an accident or sickness.  

See sample email
Hospital icon

Benefit utilization reminder postcard

Sent to the homes of eligible employees, reminding them to file a claim if they have experienced an accident or sickness.

See sample postcard

Ongoing resources

Icon of a online form submit button

Benefit Scout®

We created Benefit Scout®, an online decision-support experience, to educate employees about their benefits and provide coverage suggestions before they enroll.

Learn about Benefit Scout
icon of a document

Plan summary

Provides an overview of your plan’s information, cost, and enrollment opportunities for employees to access and learn more about their coverage.

See sample summary
Calendar icon

Communications calendar

Promotes ongoing financial wellness or product specific newsletter topics, educating employees about the importance of life insurance and the value of their benefits.

See sample content
Icon of a online form submit button

Educational microsite

Our interactive, digital landing page gives employees access to educational plan documents, tools and resources year-round.

See how it works
Microphone icon

Podcasts

On-demand access to episodes covering trending topics in the employee benefits market.

Listen to sample
Direction sign icon

Table sign

Promotes the value of life insurance, with a QR code to additional tools and resources for employees to access.

See sample sign
Icon showing a person giving a lecture to a group of people

Employee video

Promotes the ease of using Benefit Scout, Securian Financial's online decision-making tool.

View the video
Online video icon

Product video

Provides an educational overview of the basics of accident insurance, educating employees about the value of their benefits.

View the video
document icon

Benefit Fair support

Provides a snapshot of key enrollment opportunities and resources for employees at the time of enrollment.

See sample flyer
Qr grp group term life playbook

QR codes and texting

Employees can access plan documents and other materials with one click using QR or text codes, adding another virtual way to send communication. Try it for yourself, scan this QR code to watch a short video.

Get a glimpse of the Benefit Scout® experience

See how employees can learn more about their insurance options, ask questions and determine their needs.

View a demo
Icon of a hand holding a person

5.1M Employees supported by Benefit Scout® in 20241

Of these users:

  • 76% completed the experience
  • 36% received a benefit recommendation
  • 88% purchased an insurance product through Securian's enrollment site
  • 83% or users agree Benefit Scout makes it easier to understand their workplace benefits2

Financial wellness assistance

See how our comprehensive program can support financial well-being of employees and diverse workforces.

Learn more
  1. According to 2023 Securian Financial employer data.
  2. According to Securian Financial’s monthly site intercept survey findings, 2023.

DOFU 7-2025

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