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Putting your goals first

Learning the ins and outs of financial products and setting your financial strategy can be a daunting task. But avoiding addressing your finances may take an even greater toll.

According to the American Psychological Association, money is the leading cause of stress among Americans, negatively affecting health, work performance and personal relationships.1

Working with a financial advisor can be a great benefit - securing expert help can bring added confidence and a sense of security.

In fact, a recent study found that seven out of 10 Baby Boomers who work with financial advisors feel more satisfied with the way their lives are going – and almost nine in 10 feel better prepared for retirement.2

A financial advisor can create a customized financial plan to help you achieve the goals you’ve set out for your lifetime – and connect you with financial products and tools to help you get there.

How financial advisors help

In addition to helping with specific financial questions and strategies, Securian financial advisors offer:

  • A big-picture view of your financial situation to help you understand that each decision you make plays a specific role in helping you meet your main financial objectives
  • Third-party expertise and perspective to help you and your family make informed financial choices
  • Personalized financial information, services and products tailored to your needs

Financial planning

Working with a financial advisor allows you to take a systematic, comprehensive approach to your finances by creating a detailed financial plan. Your fully customized plan provides strategies and tactics for reaching your short-term and long-term financial goals.

Throughout our process, your Securian financial advisor will listen to your needs and help you identify strategies that can help turn your goals into reality.

Retirement income strategies

Retirement is one of the most rewarding periods of your life. How much should you save to achieve the retirement you want? How will you manage your money to make it last?

On the road to retirement, a financial advisor helps you set a course and stay on track by developing strategies and selecting products that align with your personal situation and goals.

Financial protection

Unexpected events in your life like sudden unemployment, an accident or disability, or the loss of a family member can be devastating emotionally and financially.

Finding the right type and level of financial protection is an important step in ensuring your family’s financial security.

A financial advisor can help you learn about tools like life insurance, disability insurance and other products that provide a safety net for you and your family.


A strategic approach to investing focuses on building a portfolio with a level of risk and reward that’s right for you. It’s a complex and evolving task that can be made easier with the expertise, judgment and independent perspective of a financial advisor.

Estate planning

As you accumulate wealth throughout your lifetime, it’s important to keep the future in mind and consider how you’d like to distribute and transfer your wealth after you pass away.

Estate planning helps ensure that what happens to your assets isn’t left to chance. Working with your attorney and a tax professional, your financial advisor can help you create a detailed estate plan that considers your income and assets, debts and expenses and potential tax implications.


1. American Psychological Association, "Stress in America: Paying With Our Health," August 2014.

2. Insured Retirement Institute, "Boomer Expectations for Retirement 2015, Fifth Annual Update on the Retirement Preparedness of the Boomer Generation," April 2015.


DOFU 3-2017

Next steps

Ready to get help and be empowered to achieve your financial goals? Find a financial advisor near you.

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