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May 24, 2016

Securian names Sid Gandhi chief strategy and customer engagement officer

ST. PAUL, Minn.--(BUSINESS WIRE)--Securian Financial Group has named Siddharth “Sid” Gandhi chief strategy and customer engagement officer, reporting to Chris Hilger, Securian’s president and CEO.

In his new position, a first for the 135-year-old financial services company, Gandhi will lead a reorientation of Securian’s strategic position to increasingly focus on end-customer engagement. The initiative will be propelled by data-driven investments to enhance customer experience and increase brand awareness.

“In addition to continued product and distribution excellence, increased end-customer centricity is a requirement for Securian’s future profitable growth,” said Hilger. “We are prioritizing our customer engagement and experience efforts, and based on Sid’s demonstrated leadership and track record, he is well prepared to lead this endeavor.”

Gandhi joined Securian in 2010 and most recently served as vice president of enterprise strategic business development. He has been an important contributor to Securian’s growth in his time with the company, leading numerous acquisitions and developing and implementing the company’s enterprise-level strategic plan.

Gandhi also has overseen Securian’s enterprise digital strategy, which the company began implementing in 2014 to better meet customer expectations through emerging web, mobile and data analytic capabilities.

“It’s an exciting time in Securian’s history,” said Gandhi. “The financial services industry is changing rapidly, and engaging with end-customers—the people who purchase our financial products through advisors, brokers and other distributors—is critical. I am honored to lead our increased focus on end-customers while continuing to recognize the important role our channel partners play in meeting their needs.”

Gandhi, a 2016 Minneapolis/St. Paul Business Journal “40 Under 40” honoree, has a B.S. from the University of Michigan and an MBA from the University of Minnesota’s Carlson School of Management.

About Securian Financial Group

Since 1880, Securian Financial Group and its affiliates have provided financial security for individuals and businesses in the form of insurance, investments and retirement plans. Now one of the nation’s largest financial services providers, Securian is the holding company parent of a group of companies that offer a broad range of financial services.

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Jeff Bakken

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