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August 24, 2016

Securian’s LeeAnn Fahl, Logan Roddy honored by LIMRA as “Rising Stars of Innovation Under 40”

ST. PAUL, Minn.--(BUSINESS WIRE)--Two Securian Financial Group associates are being honored as rising stars in insurance and financial services by a leading industry trade association.

LIMRA, a research and development organization for the life insurance industry, has named Securian’s LeeAnn Fahl and Logan Roddy to its list of the top 25 “Rising Stars of Innovation Under 40”—young professionals who have introduced an innovative approach to a business challenge in a time of technology advances, shifting demographics and consumer expectations, and regulatory change.

Fahl, senior leader for digital channels, led a total revamp of Securian’s flagship website, securian.com, using responsive design to meet changing customer expectations and growth in the use of mobile devices. Her team is also implementing a new social media strategy to interact with customers how, when and where they want. From July 2015 to July 2016, Securian’s Facebook fans grew from fewer than 2,000 to nearly 50,000 through unique campaigns, event sponsorships and sophisticated use of content targeting and testing.

Roddy, customer analytics manager, accelerated early pilots using statistical models to predict sales opportunities with advisors, including probabilities of a first sale, a significant increase in production or a retention risk among top producers. These models help Securian’s wholesalers prioritize contact among thousands of advisors in each sales territory. Notably, Roddy introduced a test/control methodology to uniquely measure how analytics influence results. In just two quarters, the models have meaningfully contributed to sales across two divisions.

“LeeAnn and Logan joined Securian in 2015 and have already made meaningful contributions to the current and future growth of our company,” said Michael Webster, Securian’s second vice president of enterprise digital strategy. “The pace of change in our industry is only accelerating, and Securian is a place where good ideas and talented associates—both long-time and new—can have a real impact. We’re honored to have LeeAnn, Logan and numerous other young professionals on our growing team here in St. Paul, and looking forward to more joining us.”

Fahl, Roddy and the 23 other Rising Stars will be honored at a reception during LIMRA’s 100th Annual Conference, which is being held October 23-25 in Chicago.

About Securian Financial Group

Since 1880, Securian Financial Group and its affiliates have provided financial security for individuals and businesses in the form of insurance, investments and retirement plans. Now one of the nation’s largest financial services providers, Securian is the holding company parent of a group of companies that offer a broad range of financial services.

About LIMRA

Since 1916, LIMRA, a worldwide research, learning and development organization, has been the trusted source of industry knowledge, helping more than 850 insurance and financial services companies in 64 countries. To learn more about LIMRA’s 100th Anniversary Celebration, please visit www.limra.com/100years.

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LeeAnn Fahl, senior leader for digital channels
Logan Roddy, Securian customer analytics manager

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Jeff Bakken

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