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Supporting Minnesota’s startup community

We believe strongly in championing innovation and fostering the growth of new ideas, in both our industry and in Minnesota’s economy overall.

That's why we've joined with other local organizations to support MN Cup, a statewide startup competition organized by the Carlson School of Management at the University of Minnesota.

Now in its 13th year, MN Cup is the largest statewide startup competition in the country. Participants have gone on to launch successful businesses, raise capital and create jobs in Minnesota.

Championing innovation

As a 2017 direct award sponsor, Securian provides a separate $10,000 award for an innovation that shapes the future of financial services or life insurance through technology.

The award is open to all MN Cup entrants competing in the semi-finals. Winners will be announced with other MN Cup award recipients at the final awards event on October 9.

Judging criteria

The Securian prize is awarded to a semifinalist whose product or service best meets the following criteria, as determined by our judges:

  • Applies to life insurance, retirement, wealth management, employer benefits or other financial services categories
  • Benefits consumers, institutional customers, intermediaries/channel partners, or delivers operational improvements to a financial services provider
  • Delivers value through improved experiences, cost savings, value-added services, speed and/or efficiency gains
  • Enables new customer acquisition, improved customer retention, expansion of solutions, or entrance into new markets

When reviewing entries, we focus on several key areas.

MN Cup - Problem_icon

The customer pain point or need the solution will address

Mn Cup - Solution_icon

A well-articulated description of the proposed solution and how it solves the problem

MN Cup - Market_icon

Clearly defined customer targets and market opportunity size

MN Cup - Competition_icon

A review of the competitive landscape and the proposed solution's competitive advantage

MN Cup - Team_icon

Why the team’s experience and background is unique to the solution or the market

MN Cup - Plan_icon
Business plan

A multi-year roadmap of how the team plans to grow, including anticipated funding needs, usage of funds and runway


To learn more, visit the MN Cup website.


DOFU 3-2017


Official MN Cup website

Visit the MN Cup website for more details about the competition.

Learn more