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Supporting Minnesota’s startup community

Innovation shapes the future of business, and we’re proud to join other Minnesota businesses in supporting MN Cup, a statewide startup competition organized by the Carlson School of Management at the University of Minnesota.

Now in its 12th year, MN Cup has supported over 10,000 entrepreneurs through education, mentorship, networking opportunities and funding. Since 2005, participants have received $1.6 million in seed funding.

Accelerating innovation

We believe in the importance of fostering innovation and supporting the growth of new ideas, in both the financial services/insurance industry and Minnesota’s economy overall.

In the 2016 MN Cup, we’re proud to be a direct award sponsor. We will provide $10,000 for an innovation that shapes the future of financial services or life insurance through technology.

Winners will be announced with other MN Cup award recipients at the final awards event on September 22.

Judging criteria

All 2016 MN Cup semifinalists will be eligible and no separate application is required to be considered for Securian’s award.

We are excited to review a wide variety of solutions, which could exhibit some of the following attributes:

  • Applies to life insurance, retirement, wealth management, employer benefits or other financial services categories
  • Benefits consumers, institutional customers, intermediaries/channel partners, or delivers operational improvements to a financial services provider
  • Delivers value through improved experiences, cost savings, value-added services, speed and/or efficiency gains
  • Enables new customer acquisition, improved customer retention, expansion of solutions, or entrance into new markets

When reviewing entries, we will also focus on several key areas.

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Problem

The customer pain point or need the solution will address

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Solution

A well-articulated description of the proposed solution and how it solves the problem

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Market

Clearly defined customer targets and market opportunity size

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Competition

A review of the competitive landscape and the proposed solution's competitive advantage

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Team

Why the team’s experience and background is unique to the solution or the market

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Business plan

A multi-year roadmap of how the team plans to grow, including anticipated funding needs, usage of funds and runway

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Official MN Cup website

Visit the MN Cup website for more details about the competition.

Learn more