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Securian Financial

Life Insurance Awareness Month

The Knolls' story

The Knoll family's life turned upside down all too soon. Here’s their story of how life insurance provided a world of possibilities for Melissa and her two young daughters.

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The Conklins' story

When the unexpected happened, the Conklin family lost a husband, a dad and a coach. Here’s their story of how life insurance provided Mindy and her two children peace of mind.

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A turn-key plan to share the importance of life insurance

September is Life Insurance Awareness Month (LIAM) and here at Securian Financial, we take an active role in supporting this industry-wide effort. A marketing plan has been assembled to help you make the most of this campaign now and throughout the year.

View financial professional marketing plan

(pdf)

Number one

Week one: Make connections and start the conversation

43% of Americans aren’t protecting their loved ones with life insurance,1 which means there is a good chance you may know someone who doesn’t have life insurance, giving you the opportunity to help them protect their loved ones.
Number three

Week three: Build awareness

Various life events or priority changes can create a need to re-evaluate your clients’ life insurance needs. Take a look at your existing book of business and make a list of clients you think might have experienced a life event over the last year.
Number four

Week four: Set the stage

Instead of trying to explain the importance of having life insurance to prospects — show them.

WriteFit Underwriting™ consumer marketing toolkit

Turn-key digital marketing campaigns to show clients you can help them get life insurance quickly, easily and remotely.

Get the kit

Get a detailed estimate

Use our detailed life insurance needs calculator that considers your family's full financial picture.

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Only have a few minutes?

Try our quick life insurance calculator to get a basic estimate of your family's needs.

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1. 2019 Insurance Barometer Study, Life Happens and LIMRA.

DOFU 9-2020
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