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Investment advisory and brokerage services

Helping you reach your investment destination

Investment advisory programs

Being a successful investor doesn’t come easy. If you want to leave some or all of the decision-making and management of your investments in the hands of a professional, consider an investment advisory program.

Securian Financial Service's programs allow you to choose how involved you are in both the day-to-day aspects of investing as well as the overall investment strategy to help meet your short- and long-term financial goals.

Our programs range from obtaining basic guidance to help you make informed investing decisions to placing the full management of your portfolio in the hands of our experienced investment professionals.

Where guidance meets choice

Our programs’ varying levels of involvement means you can choose to balance the control you want with the professional guidance and support you need to succeed and to help meet your goals.

All programs offer recommendations from your financial professional specific to your goals, your timeframe and your risk tolerance.

Benefits to you

The main benefits of an investment advisory program are ensuring diversification to help manage risk and the expertise a professional investment manager brings to work specifically for you.

In addition to assistance choosing the investment options included in your portfolio, some programs also include:

  • Developing a detailed financial plan with your financial professional and reviewing it annually
  • Using model portfolios to reduce tax exposure, provide steady income or pursue aggressive growth
  • Choosing private portfolios individually managed by unaffiliated professional money managers
  • Placing your assets in a professionally managed trust designed to achieve specific goals and managed by a trust officer

Brokerage services

We also offer commission-based brokerage accounts that allow you to buy and sell investments with the assistance of your financial professional, who can help you make decisions that fit your investment strategy. A brokerage account provides access to a wide variety of choices, including:

  • Stocks
  • Bonds
  • Mutual funds
  • Exchange traded REITs
  • Exchange Traded Funds (ETFs)
  • Options
  • CDs

Account features and options

You can take advantage of additional services and options to make your account an even more effective and convenient financial tool, including:

  • Online account management
  • Electronic funds transfer into your brokerage account
  • Cash management services¹
  • Online bill pay¹
  • Margin accounts, making cash immediately available to buy securities2
  • Collateralized loans and lines of credit

To add any of these services, contact your Securian Financial Services professional or apply through your  online account access.

Take the next step

Talk to a financial professional today about how investment advisory programs and brokerage services offered by Securian Financial Services can help you reach your investment destination.

Order routing practices

The Securities and Exchange Commission requires us to provide clients with access to order routing practices.

Our orders are executed through our clearing broker-dealer, Pershing LLC. We have partnered with Pershing to provide access to our order routing practices

After selecting the link, enter our name in capital letters (SECURIAN FINANCIAL SERVICES INC) without punctuation and select the "go" button. If you have questions, contact us at 1-800-820-4205, option 2.

1. Additional fees may apply. Fees are waived for investment advisory accounts over $1 million.

2. Borrowing on margin and using stocks as collateral involves a high degree of risk. Keep in mind that market conditions can magnify any potential for loss and you could experience losses higher than the original investment. If a market downturn occurs, you may be required to deposit additional securities and/or cash into the account. Investors are not entitled to a time extension on a margin call, and the firm can sell your securities without contacting you in order to meet a margin call. Interest rates are determined by the value of the cash and securities in the account before initiating the margin loan.

DOFU 1-2020