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Securian Financial

Sell Securian Financial's products

Bring your customers financial security

Securian Financial offers our products through financial professionals affiliated with the Securian Financial Network and many independent financial and investment firms across the nation.

Learn more about joining the Securian Financial Network,1 or find more information below about selling our products independently below.

Individual annuities

To sell our annuities, your broker-dealer (B/D) or agency must establish and execute a Selling Agreement with Securian Financial. The Selling Agreement specifies which annuity products are available for sale through your B/D or agency. Once a selling agreement is established, your producer appointment process can begin.

Learn more about selling our annuities

Individual life insurance products

To sell our individual life insurance products – underwritten by Minnesota Life Insurance Company or Securian Life Insurance Company, a New York authorized insurer – you must first be appointed by the appropriate insurer for your state. A Securian Financial brokerage manager can help you.

Review the broker appointment process

Retirement plans

To bring our retirement plans and proven expertise to your clients, start by contacting a Securian Financial wholesaler.

Locate a retirement plans wholesaler

Group insurance

To bring our group insurance and voluntary benefits products to organizations with 1,000 employees or more, start by contacting a group insurance sales manager.

Securian Financial affiliate Ochs Inc. meets the group insurance needs of municipal entities throughout the United States. Ochs administers products on behalf of the issuing insurance company. Learn more about Ochs.

Financial institution products

To distribute our products tailored to banks, credit unions and finance companies, contact us to learn more.

FINRA BrokerCheck

Check the background of a firm and any of its registered representatives on FINRA's BrokerCheck.     

Visit BrokerCheck

1 The Securian Financial Network, the marketing name for the sales and distribution arm of Securian Financial Group, Inc., its subsidiaries and affiliates, is a nationwide network of financial services firms. Products and services are offered and sold only by appropriately licensed entities and financial representatives.

DOFU 9-2016