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Securian Financial

Individual life insurance

Flexible life insurance options to keep your clients protected

Life insurance is an important financial tool to help your clients protect their family or business. In addition to providing financial relief from an untimely loss, some products may also offer your clients the potential to build tax-preferred cash value to access for other financial events.

Securian Financial offers a full suite of term and permanent life insurance products with a variety of options, giving your clients the protection, flexibility and financial security they need.

Our products are backed by our excellent service and care for our policyholders, and we provide you with tools and strategies to help you grow your business and add value to your client relationships.

Selling our life insurance products

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Innovative products

Securian Financial's innovative and diverse portfolio of life insurance products helps you meet the needs of your clients, whether they desire guaranteed protection or cash value accumulation.     

View our product lineup

Care and respect for policyholders

We provide long-term value and offer excellent service to our customers, including a policy exchange program to keep up with their changing needs.     

See how we put customers first

Competitive underwriting

Our underwriters stay ahead of industry standards, and ensure we provide competitive underwriting decisions with a customer focused approach.     

Learn our approach to underwriting

Tools to grow your business

Beyond innovative products and outstanding service to you and your clients, we offer you tools to help you grow your business and help your clients plan for the future.

Our resources help you develop financial strategies for your clients with life insurance serving as the centerpiece.

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Life Insurance as a Financial Tool

Our LIFT campaign shows your clients how permanent life insurance can help protect their family, provide supplemental retirement income and efficiently pass on their estate.     

Learn more about LIFT
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Business Owner Life-stage Design

Our BOLD campaign is designed to help you understand business owners' needs, guide you to solutions and present them to clients.

Succeed with your business clients
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Life insurance video resource library

Our video resource library is designed to give you innovative solutions that help you grow your practice and evolve in an ever-changing marketplace.

View the library

Life insurance products contain fees, such as mortality and expense charges (which may increase over time), and may contain restrictions, such as surrender periods.

Please keep in mind that the primary reason to purchase a life insurance product is the death benefit.

Guarantees are based on the claims paying ability of the issuing company.

Policy loans and withdrawals may create an adverse tax result in the event of lapse or policy surrender, and will reduce both the surrender value and death benefit. You/clients should consult your/their tax advisor when considering taking a policy loan.

These materials are for informational and educational purposes only and are not designed, or intended, to be applicable to any person's individual circumstances. It should not be considered investment advice, nor does it constitute a recommendation that anyone engage in (or refrain from) a particular course of action. Securian Financial Group, and its affiliates, have a financial interest in the sale of their products.

DOFU 12-2019