One size doesn’t fit all

Securian’s financial advisors take a customer-centered approach to creating a financial plan. We know all of our customers have unique goals and priorities, and your financial plan will reflect your individual needs.

Financial planning is an investment advisory service offered through Securian Financial Services, Inc., a registered investment advisor.

The financial planning process

Throughout our process, your financial advisor will listen to what’s important to you and your family and develop customized financial strategies that can help turn your goals into reality.

Securian advisors work with you to identify holistic strategies for your unique situation.

Set your goals

The first step in the process is identifying the milestones you want to achieve and discuss the values and beliefs most important to you and your family.

From there, you will establish a clear set of short- and long-term financial goals that will set the course of your plan.

Map your course

The next step is analysis. You and your financial advisor will review your goals and look into your sources of income, savings, debt, protection needs, tax liabilities and other factors. From there, you will discuss specific short-term and long-term needs to reach your goals.

Put the pieces together

After considering your goals and analyzing your current financial situation, your advisor will develop strategies and provide you with a fully customized, easy-to-understand written plan with recommendations.

Think of it as a road map to put you on track toward achieving your financial goals.

Begin the journey

Once you begin, it’s important to schedule periodic reviews with your financial advisor to evaluate progress and make necessary adjustments as your life evolves and the environment changes.