This actionable data from Securian Financial and Allied Solutions illustrates the market’s business opportunities and helps you refine your offerings to consumers.
Consumer finance companies have provided personal loans to individuals and families for over 100 years. This staying power in today’s marketplace is not only impressive — it is unique.
However, the consumer lending market is complex and it can be a challenge to:
- Navigate the legal and regulatory environment.
- Address customer needs, preferences and demands.
- Monitor industry trends across familiar and emerging competitors.
- Develop new streams of revenue and income.
More than ever, consumer finance companies need to balance what has made their traditional business model a success with emerging trends and solutions.
With this in mind, Securian Financial and Allied Solutions embarked on a research project to take a closer look behind the scenes of doing business as a consumer finance company and identify opportunities for growth and continued success.
About this study
In partnership with a third party consultant, we used the following methodology:
Interviews with consumer finance company executives to gain perspective on the current state of doing business.
Online survey of over 600 current and prospective customers from across the United States who make decisions on household financial matters and have FICO scores ranging from 500 to 689.