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Banks and affinity markets

Add value by offering financial security

Your customers and members are a part of your institution or association because they feel a sense of security and trust being part of a larger group with similar interests. Your ability to offer benefits and opportunities they might not get outside your group can help expand your relationship with them. 

How our protection solutions work

Securian Financial has been helping to protect bank customers and affinity group members for over 100 years. We collaborate with third party marketers and administrators, providing optional financial protection offers delivered through a variety of direct response and digital marketing strategies. With flexible options and a consultative approach, we work with you to design a program that fits the needs of your customers and members and helps you reach your financial goals.

What we can offer

Time to heal with less added burden of financial stress

Jose was getting a frisbee off the roof for his kids when he slipped and fell. His injuries resulted in a 3-day hospital stay. He couldn’t work and was worried about paying the bills. But Jose has hospital indemnity protection that he purchased through an association member offer. After filing a claim and receiving a check that helped him pay for groceries and daycare, Jose was able to focus on recovery and reduce his worry about financial hardship.

Accidental death insurance

Accidental death insurance is an easy and affordable way for your customers and members to provide financial protection for those they love most, if the unthinkable were to happen.

  • Supplements existing insurance or offers protection not available elsewhere
  • Guaranteed acceptance with no medical or occupational questions
  • Single or family coverage
  • Both contributory and non-contributory options available

Term life insurance

Term life insurance can be a cost-effective way to offer financial support when a family may need it most.

  • Optional term periods and coverage amounts to choose from
  • Simple and straightforward protection
  • Budget-friendly - same premium throughout term of policy

Hospital indemnity and accident protection

A hospital stay is a lot more common than people may realize. What they do know is - it can be costly.

Hospital protection plans are designed to provide a benefit if the insured is admitted to a hospital due to a covered accident or illness.

  • Cash benefit paid directly to the insured for any use
  • Guaranteed acceptance with no medical or occupational questions asked
  • Supplements other health insurance policies

Contact info


Existing policy questions

If you are a customer or member and have questions about your existing policy/contract:

Contact our service team


Take the next step
Start a conversation to learn more about how we can help you offer financial protection to your customers and members.

Contact our sales team

DOFU 9-2021
1838233