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Industry insights and articles

From quick insights to complete white papers, we’ve got you covered

Stay informed and on top of your game. Our resources cover the latest topics in the group insurance marketplace and are a great way to build your knowledge and share valuable information.

Securian Financial's Snapshot

  • October 20, 2021

    Snapshot: October 2021 Edition

    Ready or not, increased automation is coming to the claims process.

  • September 17, 2021

    Snapshot: September 2021 Edition

    In 2015, consulting firm McKinsey & Company published the groundbreaking study: “Why Diversity Matters.” For the first time, research uncovered a direct correlation between diversity and financial performance.

  • August 23, 2021

    Snapshot: August 2021 Edition

    Technology innovation has been driving rapid change within the insurance industry – and accelerated even more over the last year. The rise of AI (artificial intelligence) alone is having a direct impact on insurance purchasing, underwriting and claims.

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Featured white paper

Digital acceleration benefits carriers and customers

The accelerated onset of new and innovative digital capabilities is a silver lining of the pandemic — especially within group insurance. Learn how these advancements will help carriers not only keep up with competitors but also offer an even better customer experience for their employer clients.

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White paper library

The 5-step benefits enrollment journey

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We’ve identified a five-step benefits enrollment journey map. The results of this research gives benefits managers and other stakeholders insights into how to improve employee benefits communication and critical enrollment benefits processes.

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Personal preference: Three employee approaches to benefits enrollment

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In this white paper, we share the details of three distinct employee personas that emerged from the data’s analysis and how the personas were validated by Securian Financial’s independent Employer Advisory Board of benefits leaders from across the United States.

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What’s next? Strategies, tactics and tips to enhance benefits enrollment

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In the conclusion to this white paper series, we summarize how benefits managers can use this data to create personalized strategies to improve communication and engagement with employees during benefits enrollment.

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The beneficiary experience


Part 1: Anticipating ‘top-of-mind’ questions and setting clear expectations curb anxiety from the start

In the first part of our two-part series, we examine the research conducted on our behalf with participants across the country and identify a range of feelings beneficiaries experience throughout the life insurance claims journey — from pre-claim, to claim and finally claim payout.

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The beneficiary experience

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Part 2: Tailored communication and support can improve the claims experience for everyone

In the second part of our series, we look into the opportunities employers have to tailor communication and support their employees, beneficiaries and their advocates — which can improve the overall claims experience for all stakeholders, including benefits administrators.

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The case for comprehensive financial wellness benefits


The link between financial wellness and productivity.

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DOFU 3-2021