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Securian Financial

Industry insights and articles

From quick insights to complete white papers, we’ve got you covered

Stay informed and on top of your game. Our resources cover the latest topics in the group insurance marketplace and are a great way to build your knowledge and share valuable information.

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The 5-step benefits enrollment journey

We’ve identified a five-step benefits enrollment journey map. The results of this research gives benefits managers and other stakeholders insights into how to improve employee benefits communication and critical enrollment benefits processes.

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Personal preference: Three employee approaches to benefits enrollment

In this white paper, we share the details of three distinct employee personas that emerged from the data’s analysis and how the personas were validated by Securian Financial’s independent Employer Advisory Board of benefits leaders from across the United States.

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What’s next? Strategies, tactics and tips to enhance benefits enrollment

In the conclusion to this white paper series, we summarize how benefits managers can use this data to create personalized strategies to improve communication and engagement with employees during benefits enrollment.

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The beneficiary experience

Part 1: Anticipating ‘top-of-mind’ questions and setting clear expectations curb anxiety from the start

In the first part of our two-part series, we examine the research conducted on our behalf with participants across the country and identify a range of feelings beneficiaries experience throughout the life insurance claims journey — from pre-claim, to claim and finally claim payout.

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The beneficiary experience

Part 2: Tailored communication and support can improve the claims experience for everyone

In the second part of our series, we look into the opportunities employers have to tailor communication and support their employees, beneficiaries and their advocates – which can improve the overall claims experience for all stakeholders, including benefits administrators.

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DOFU 1-2021