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Securian Financial

Industry insights and articles

From quick insights to complete white papers, we’ve got you covered

Stay informed and on top of your game. Our resources cover the latest topics in the group insurance marketplace and are a great way to build your knowledge and share valuable information.

Securian Financial's Snapshot

  • July 20, 2021

    Snapshot: July 2021 Edition

    More Americans are interested in life insurance, after the past year of living through a global pandemic. According to LIMRA’s 2021 Insurance Barometer Study, 31 percent of consumers report they’re more likely to buy life insurance because of COVID-19.

  • June 18, 2021

    Snapshot: June 2021 Edition

    As COVID-19 infections in the U.S. decline and the numbers of vaccinated people steadily rise, companies are rushing to firm up return-to-office plans for millions of employees who've been working from home since March 2020.

  • May 26, 2021

    Snapshot: May 2021 Edition

    The number of Americans owing money for sizable student loans has soared to 45 million — a 116 percent increase over the last decade.1 For employers hiring newly minted college graduates burdened with loan debt, this is an opportunity to attract and retain the best employees with benefits that help reduce college loan repayment.

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Put our group insurance solutions to work for your employees.    

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Featured white paper

Digital acceleration benefits carriers and customers

The accelerated onset of new and innovative digital capabilities is a silver lining of the pandemic — especially within group insurance. Learn how these advancements will help carriers not only keep up with competitors but also offer an even better customer experience for their employer clients.

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White paper library

The 5-step benefits enrollment journey

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We’ve identified a five-step benefits enrollment journey map. The results of this research gives benefits managers and other stakeholders insights into how to improve employee benefits communication and critical enrollment benefits processes.

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Personal preference: Three employee approaches to benefits enrollment

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In this white paper, we share the details of three distinct employee personas that emerged from the data’s analysis and how the personas were validated by Securian Financial’s independent Employer Advisory Board of benefits leaders from across the United States.

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What’s next? Strategies, tactics and tips to enhance benefits enrollment

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In the conclusion to this white paper series, we summarize how benefits managers can use this data to create personalized strategies to improve communication and engagement with employees during benefits enrollment.

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The beneficiary experience


Part 1: Anticipating ‘top-of-mind’ questions and setting clear expectations curb anxiety from the start

In the first part of our two-part series, we examine the research conducted on our behalf with participants across the country and identify a range of feelings beneficiaries experience throughout the life insurance claims journey — from pre-claim, to claim and finally claim payout.

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The beneficiary experience

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Part 2: Tailored communication and support can improve the claims experience for everyone

In the second part of our series, we look into the opportunities employers have to tailor communication and support their employees, beneficiaries and their advocates — which can improve the overall claims experience for all stakeholders, including benefits administrators.

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The case for comprehensive financial wellness benefits


The link between financial wellness and productivity.

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DOFU 3-2021