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Securian Financial


Guided online financial wellness

SmartDollar is an immersive online program that takes a holistic approach to financial wellness, helping produce lasting behavior change.

  • Acts as an online personal financial coach
  • Meets users where they are (24/7 mobile access)
  • Offers help now through retirement
  • Walks users through "7 Baby Steps," focusing on one goal at a time

Contact us today!

Group sales team

Start a conversation to learn about the various products we can offer your customers and members.

The decision to invest in the financial well-being of our team is one of the most critical ways we can help our company. Healthy teammates make for a healthy team. One of our values speaks of leaving a legacy and setting up one’s successors for success. SmartDollar helps make this possible and is making this process simple.

Matt Stevens

Creature Comforts Brewing Co.

What SmartDollar offers employers

Turn-key implementation

Includes timely promotional campaigns, marketing tools and customized communication plans for all industries and company sizes

End-to-end reporting metrics

Measure success with aggregated behavior-change reporting

Dedicated marketing support

Launch, promotion and ongoing monitoring

Competitive pricing

Benefit from Securian preferred pricing - no minimum users required

SmartDollar reporting

Employers receive summary reports on their employee population’s progress toward savings and debt goals.

View SmartDollar report

SmartDollar is helping users see real results


average savings1

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In the first year alone

The average SmartDollar user pays off $7,800 in debt and saves $8,200.


confident and secure1

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57% of participants

Are "confident" and "secure" about their finances, an increase of 13% since starting the program.


average turnaround1

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Over $16,000

The average financial turnaround per participant (includes debt paid and dollars saved)

Patrick and Megan’s story

Patrick and Megan sat down together to enter all their debts into the Debt Snowball Tool, and the result was startling.

Read story

Learn more about other programs

1. Securian Financial SmartDollar clients Q3 2019 results.

SmartDollar, CommonBond and Lifestyle Benefits are provided by third-party service providers. All such services and products are the sole responsibility of the service provider. The services are not affiliated with Securian or its group contracts and may be discontinued at any time. Certain terms, conditions and restrictions may apply when utilizing the services.

Lifestyle Benefit Services provided by Morneau Shepell, RedpointWTP, LLC and PricewaterhouseCoopers LLP are their sole responsibility. The services are not affiliated with Securian Financial or its group contracts and may be discontinued at any time. Certain terms, conditions and restrictions may apply when utilizing the services. To learn more, visit the appropriate website.

Financial advisors/professionals do not provide specific tax/legal advice and this information should not be considered as such. You should always consult your tax/legal advisor regarding your own specific tax/legal situation.

DOFU 9-2020