Education leads to employee participation

Educational tools help employees better understand their benefits

The surge of remote work and growth of online tools has led employers to look for alternative and innovative ways to increase employee participation in their benefits program.

Our education and decision support tool, Benefit Scout®, is designed to do just that – help employees make informed and confident decisions about their benefits.

Increase engagement with Securian led communications

Collaboration is key. Together with our employer clients, we will create multi-channel communications designed to help employees select the right coverage at the right times.

When we communicate directly to your employees, engagement rates can go up as much as 25-30 percent¹.

See how engagement increases participation

Explore the case studies below, representing employers from different industries, to see how our personalized communications can help motivate your employees to take action and enroll in their benefits.

Multi-touch point communications increase participation by 6 percent

Our experienced marketing team collaborated with a transportation company to develop a marketing campaign to promote and communicate the company's benefits to employees.

This campaign led to a six percent¹ increase in supplemental coverage participation and included a mix of print and digital strategies to increase awareness and give employees the opportunity to engage with Benefit Scout.

Client communications included:

• Initial and reminder emails sent to all eligible employees at the beginning and during annual enrollment to encourage enrollment
• Reminder postcard mailed to all eligible employees during annual enrollment

A mix of communications is a recipe for success

Together with a large university, we developed a marketing plan based on key goals and objectives and created and launched a strategic campaign. The campaign led to a three percent increase in employee supplemental coverage participation and provided a mix of print and digital strategies. These strategies spanned employee communication preferences, increased awareness of the company's benefits, and encouraged employees to engage with Benefit Scout.

These communications included:

• Email and postcard sent to all eligible employees prior to enrollment
• Reminder email sent to all eligible employees encouraging action during enrollment period
• Highlighted Benefit Scout® on the client’s intranet site

Collaboration increases engagement

As our stories show, collaboration is integral to success. Working together with this employer, we launched a simple - but effective marketing campaign to promote and communicate the company's benefits to employees.

The benefits communication included a mix of communication from the employer and messaging from Securian Financial. 

• Summaries of the life, critical illness, accident and hospital indemnity with the Benefit Scout link posted on the client’s intranet site
• Co-branded postcard highlighting the supplemental health products mailed during open enrollment