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Securian Financial

WriteFit Underwriting™

Fast underwriting for your clients

Our WriteFit Underwriting program uses tools and techniques that predict relative mortality based on a number of behaviors. With WriteFit1, there is no need for medical exams or blood tests — offering faster underwriting decisions and an overall improved client experience.

WriteFit Underwriting consumer marketing toolkit

Turn-key digital marketing campaigns to show prospects the benefits of WriteFit Underwriting.

Get the kit

See what clients fit into WriteFit


Hey, I'm Dorian. I'm 28, healthy and just starting out in my career.


My name is Sarah. I'm 38 and recently started exercising so I can look my best at my upcoming wedding.


Hi there, I'm George. I'm 45, enjoy being active and my job as a contractor building homes; it keeps me busy.


Greetings, I'm Naomi. I just turned 50 and enjoy living in the city. I'm looking forward to retirement.

3 easy steps

Number one

Step 1: Submit eApp

Submit an electronic application and let us take it from there.

Number two

Step 2: Application review

We review your application and schedule the tele interview. After completing the tele interview, underwriters determined if the client qualifies for WriteFit.

Number three

Step 3: Underwriting decision

If client qualifies, the client is approved and policy is issued within 24 hours.2


Q: What if my client doesn’t qualify for WriteFit?

Q: Which clients should I send through WriteFit? 

Q: How do I prepare my client for the WriteFit Underwriting process?

Q: Why should I try the WriteFit Underwriting Program?

Q: Do I need to sell WriteFit Underwriting differently? 

Contact info

Securian Financial and broker-dealer
Independent brokerage

Still want to learn more?

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See how WriteFit Underwriting draws links between behavior and mortality risk.

View research

Ready to start an application?

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Give your clients the opportunity to have a quick underwriting experience and apply with WriteFit today!

Start eApp

1. Our WriteFit Underwriting program includes WriteFit and WriteFit Express. This information refers only to WriteFit, except where noted. 

2. Upon completion of tele interview for eligible clients. 

3. If declined, a 90-day waiting period will be enforced before a new application can be submitted.

4. Appropriate consent is obtained prior to data collection and usage.

Please keep in mind that the primary reason to purchase a life insurance product is the death benefit. 

Life insurance products contain fees, such as mortality and expense charges (which may increase over time), and may contain restrictions, such as surrender periods.

Policy loans and withdrawals may create an adverse tax result in the event of lapse or policy surrender, and will reduce both the surrender value and death benefit. Withdrawals may be subject to taxation within the first fifteen years of the contract. Clients should consult their tax advisor when considering taking a policy loan or withdrawal. 

Product features and availability may vary by state.

These materials are for informational and educational purposes only and are not designed, or intended, to be applicable to any person’s individual circumstances. It should not be considered investment advice, nor does it constitute a recommendation that anyone engage in (or refrain from) a particular course of action. Securian Financial Group, and its affiliates, have a financial interest in the sale of their products.

For financial professional use only. Not for use with the public. This material may not be reproduced in any way where it would be accessible to the general public.

DOFU 9-2020