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Technology platform

Technology to help you thrive

Your growth is our priority, so we invest in technology solutions that will help you build your practice. Combined with your firm’s resources, our Thrive Technology platform is a comprehensive package of tools and services that enhances your practice, client interactions and productivity.

We use a dual portal approach which means the technology solutions you need are seamlessly available when and where you want.

My Account

Your clients can access their product and account information through My Account. Everything is found in one place when and where they want on all types of devices.


The majority of your systems can be accessed through our proprietary portal, called SecurianAdvisor. With centralized access, the technology solutions you need are seamlessly available when and where you want.

Thrive Technology Platform

Thrive Technology combines a powerful suite of core tools with a curated selection of add-on vendors. You could effectively run your business using the core tools included in the platform fee. If you wish to customize your practice further, we also provide add-on options at an extra cost.

Grow your business with Securian Financial

Learn more about putting Independence Plus to work for you.

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Marketing and prospecting

Build your custom marketing and prospecting system with a combination of available tools and vendors. Add-on marketing vendors such as Broadridge and SmartAsset are also available.

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Client solutions

Prepare and present your clients’ financial strategy using this collection of tools — it’s all at your fingertips! Add-on financial planning tools are also available.

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Processing new business

Our technology platform makes all aspects of working with your clients simpler and faster.

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Managing your practice

This collection of tools allows you to spend less time on the nitty-gritty so you can spend more time with your clients. Additional add-on practice management tools are also available.

IT management

We provide a foundation of protective services and support to help you manage your technology needs.

Securian Financial is the marketing name for Securian Financial Group, Inc., and its subsidiaries. Minnesota Life Insurance Company and Securian Life Insurance Company are subsidiaries of Securian Financial Group, Inc.

The Securian Financial Network, the marketing name for the sales and distribution arm of Securian Financial Group, Inc., its subsidiaries and affiliates, is a nationwide network of financial services firms. Products and services are offered and sold only by appropriately licensed entities and financial representatives.

The testimonials given are by financial professionals who are contracted with Securian Financial Services, Inc. ("Securian"), and thus they have a financial connection to Securian. The statements were freely given.

Securian Financial Group, Inc. does not discriminate based on race, color, creed, religion, national origin, sex, gender identity, sexual orientation, age, marital or familial status, pregnancy, disability, genetic information, political affiliation, veteran status, status in regard to public assistance, status in a local human rights commission, or any other status or condition protected by local, state or federal law. If you are a job seeker with a disability and require an accommodation to apply for one of our jobs, please contact us by telephone 651-655-5522 (voice), 711 (Relay/TTY), or by email at

DOFU 6-2022