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Build your future with us

Your entrepreneurial spirit and diligence have built you a successful business. Now you’re ready to go further but your daily tasks are limiting your ability to meet with clients and get new ones.

We’re here to help. In fact, that is the basis for Independence Plus.

Securian Financial Services, Inc. member FINRA/SIPC, is a broker-dealer and registered investment advisor that helps successful, established financial professionals like you to reach your growth potential by assisting with daily tasks — leaving you time to focus on meeting with clients and nurturing those business relationships. Your business is sure to benefit while allowing you to choose how you want to work.

In essence, we offer the ideal balance of independence plus support to help you take your practice to a new level.

A strong reputation to lean on

We are just as concerned with keeping our strong reputation as you are with yours. With us, you enjoy a relationship that’s mutually focused on your long-term success.

Financial professionals like you, and firms nationwide, are proud to be associated with a company that keeps its promises. We provide individuals and families across the country with quality solutions tailored to fit their lifestyles.

Our financial professionals are intensely and appropriately client-centric. Our shared mission is quite simple: Objectivity, disciplined product choice and smart growth. We work with our financial professionals and firms to live our commitments every day.

George Connolly

President and CEO, Securian Financial Services

Grow your business with Securian Financial

Learn more about putting Independence Plus to work for you.

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Build your success with products and relationships

When you join our family, you maintain your independence while gaining an umbrella-like support system. We offer a comprehensive portfolio of compelling products and services to support your long-term success. You choose only what makes sense for you and your clients.

The power of choice

As a financial professional with the Securian Financial Network, you get the power of choice: our open architecture framework allows you to provide your clients product choice. Choose provider relationships that are the best fit for your clients and for your business.

We’ve built relationships with a wide range of nationally recognizable providers. Now you get to choose.

Brokerage accounts

With a Securian Financial brokerage account, your clients can hold and trade an array of securities such as stocks, bonds and mutual funds. Your clients receive a monthly (or quarterly, depending on activity) report of all their investments in one, easy-to-read statement. At tax time, all client holdings are consolidated into a single 1099 form. Historical cost basis information is also available.

Investment options

We will help you grow and manage your investment practice. We offer an extensive preferred list of mutual funds, exchange-traded funds and separately managed accounts through our Investment Resource Group to help meet your due diligence needs.

Our representatives can provide various investment products, including fixed income, ETFs, equities, mutual funds and 529 plans through our selling agreements across a range of recognized mutual fund companies.

We work closely with Pershing, a third-party custodian for your clients' assets. Pershing supports more than 1,400 financial organizations worldwide. It holds client assets and manages, clears, and settles trades.1

Investment advisory programs

You can choose from a broad range of programs that will help you deliver the best financial services to your clients.

Turnkey programs

Through Securian Financial and approved providers, there are several turnkey programs that offer investment management so you have the ability to focus on relationships versus day-to-day client account management. A range of programs offers different levels of sophistication, from new investors to affluent or institutional clients with complex needs.

We also offer exclusive expertise through the Investment Resource Group, a team of highly experienced investment professionals. They manage a proprietary group of model portfolios and conduct due diligence on a vast range of marketplace investments for turnkey programs. This includes rebalancing and portfolio allocation that focuses on long-term results.

Advisor-directed programs

We also offer programs for advisors who prefer to manage their clients' investment accounts, including rebalancing and trading. A range of solutions address complex client needs, including programs for affluent investors and traditional advisor-managed accounts.

Service that exceeds expectations

Fast and accurate assistance is key to help you serve your clients better. Our trade desk can quickly connect you to consulting services, stock and bond information, quotes and more. Your clients can even contact the trade desk if you’re not available. And our dedicated service center will answer your questions about new accounts, transfers, billing, check requests, distributions and more.

Operational excellence

As the saying goes, the proof is in the pudding. Securian Financial is first and foremost a service company, which is why we have specialized teams to provide you with prompt, professional support. And we’ve established detailed metrics to monitor and measure our performance results on the services most important to you. For example, you can find out the number of accounts, contracts or policies that are opened daily, as well as how quickly asset movement requests are processed.

We provide support so that you can focus on your clients. Doesn’t that sound good?

Investment Resource Group

The Investment Resource Group (IRG) is a team of Securian Financial Services investment professionals who follow sound investment practices to construct diversified portfolios that seek to achieve targeted, risk-adjusted returns.

Rigorous due diligence drives the IRG’s processes. They gather and analyze data to create lists of recommended investments in addition to a group of proprietary model portfolios. The IRG continually adjusts course as funds close, styles drift and other developments arise.

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Envestnet

We work with Envestnet, a leading provider of integrated portfolio solutions. Envestnet’s focus and expertise on managed account services brings capabilities and efficiencies to your practice, allowing you to spend less time with administration, and more time where it matters — with your clients and growing your practice.

A multi-billion-dollar responsibility

Securian Financial Services manages more than $34 billion in assets (as of 11/30/2021). The IRG provides the research and recommendations that serve as a foundation for investment activities in trust, investment advisory and brokerage accounts.

Expertise you can trust

The IRG provides financial professionals with expertise in:

  • Due diligence: mutual funds, exchange traded funds and separately managed accounts
  • Portfolio management: strategic portfolios, tactical portfolios and core portfolios
  • Timely market and economy communications: quarterly economic reviews, white papers and articles

Case support and development

As an independent financial professional, you are not required to go it alone. Our consulting teams provide you with individual solutions as you work on various cases as well as aid in your development. We will help you grow and efficiently manage your practice and provide you with career training and leadership development resources.

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Assets under administration

$8.492 billion Brokerage

$25.898 billion Investment advisory2

Securian 401 400 towers dusk

By working with Securian Trust Company, financial professionals add trust service capabilities without adding staff. We deliver the coordinated, personalized experience high net worth clients desire. This leads to strong relationships that endure across the generations.

Kjirsten Zellmer

Securian Trust Company

Securian Trust Company

Wealth transfer events such as the death of a client can disrupt a practice. Long-lasting client relationships can end abruptly when beneficiaries walk away with assets.

Securian Trust Company provides a team of trust experts to help you grow your business, increase productivity and connect to the next generation of clients.

Competitively position your practice

Offering trust and wealth transfer capabilities helps you build relationships with attorneys and accountants who specialize in trust and estate planning, which creates additional opportunities to develop your practice.

You coordinate your client's wealth management team, connecting Securian Trust Company with your client's families, attorneys and accountants.

A national trust bank with trustee powers in 50 states, Securian Trust Company works with you to help families address critical financial concerns, including:

  • Customized investment management
  • Inheritance
  • Financial control
  • Special needs
  • Diminished capacity
  • Taxes
  • Charitable giving

With our experienced, qualified staff, we deliver personal service by thoroughly understanding client needs and goals.

From today's vision to tomorrow’s legacy. Learn more about services offered through Securian Trust Company.

1. Pershing LLC, member FINRA, NYSE, SIPC, is a wholly owned subsidiary of The Bank of New York Mellon Corporation (BNY Mellon). Pershing and your financial institution are separate, unaffiliated companies, not responsible for each other’s services or policies. Trademark(s) belong to their respective owners.

2. Investment advisory assets include certain programs offered in conjunction with Securian Financial Services' affiliate Securian Trust Company.

Securian Financial is the marketing name for Securian Financial Group, Inc., and its subsidiaries. Minnesota Life Insurance Company and Securian Life Insurance Company are subsidiaries of Securian Financial Group, Inc.

The Securian Financial Network, the marketing name for the sales and distribution arm of Securian Financial Group, Inc., its subsidiaries and affiliates, is a nationwide network of financial services firms. Products and services are offered and sold only by appropriately licensed entities and financial representatives.

The testimonials given are by financial professionals who are contracted with Securian Financial Services, Inc. ("Securian"), and thus they have a financial connection to Securian. The statements were freely given.

Securian Financial Group, Inc. does not discriminate based on race, color, creed, religion, national origin, sex, gender identity, sexual orientation, age, marital or familial status, pregnancy, disability, genetic information, political affiliation, veteran status, status in regard to public assistance, status in a local human rights commission, or any other status or condition protected by local, state or federal law. If you are a job seeker with a disability and require an accommodation to apply for one of our jobs, please contact us by telephone 651-655-5522 (voice), 711 (Relay/TTY), or by email at EmployeeRelations@securian.com.

DOFU 2-2022

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