Life Insurance Awareness Month

The Knolls' story

The Knoll family's life turned upside down all too soon. Here’s their story of how life insurance provided a world of possibilities for Melissa and her two young daughters.

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The Conklins' story

When the unexpected happened, the Conklin family lost a husband, a dad and a coach. Here’s their story of how life insurance provided Mindy and her two children peace of mind.

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A turn-key plan to share the importance of life insurance

September is Life Insurance Awareness Month (LIAM) and here at Securian Financial, we take an active role in supporting this industry-wide effort. A marketing plan has been assembled to help you make the most of this campaign now and throughout the year.

View financial professional marketing plan

(pdf)

Week one: Make connections and start the conversation

43% of Americans aren’t protecting their loved ones with life insurance,¹ which means there is a good chance you may know someone who doesn’t have life insurance, giving you the opportunity to help them protect their loved ones.

Social Post: 43% of Americans
(doc)
Social Post: More than half of Americans
(doc)
Social Post: Life insurance can't wait
(doc)
Sales Tool: Human Life Value consumer brochure
(pdf)
Email template: Connect with existing clients
(doc)

Week two: Share the facts

It’s a lot easier to help clients and prospects find solutions when they understand the problem

Week three: Build awareness

Various life events or priority changes can create a need to re-evaluate your clients’ life insurance needs. Take a look at your existing book of business and make a list of clients you think might have experienced a life event over the last year.

Social Post: 6 life stages
(doc)
Social post: Insure what matters most
(doc)
Social post: The time for life insurance is now
(doc)
Sales tool: Policy review kit
(pdf)
Email template: Let's re-evaluate your life insurance needs
(doc)

Week four: Set the stage

Instead of trying to explain the importance of having life insurance to prospects — show them.

WriteFit Underwriting™ consumer marketing toolkit

Turn-key digital marketing campaigns to show clients you can help them get life insurance quickly, easily and remotely.

Get the kit

Get a detailed estimate

Use our detailed life insurance needs calculator that considers your family's full financial picture.

Use detailed calculator

Only have a few minutes?

Try our quick life insurance calculator to get a basic estimate of your family's needs.

Use quick calculator

Run an illustration

Already have a client you are working with? Login to our advisor site and run an illustration below.

Run illustration

Request an illustration

Have a client, but need help with the illustration? Request an illustration from our sales support team below.

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1. 2019 Insurance Barometer Study, Life Happens and LIMRA.

For financial professional use only. Not for use with the public. This material may not be reproduced in any way where it would be accessible to the general public.