Add value by offering financial security

Your customers and members are a part of your institution or association because they feel a sense of security and trust being part of a larger group with similar interests. Your ability to offer benefits and opportunities they might not get outside your group can help expand your relationship with them. 

How our protection solutions work

Securian Financial has been helping to protect bank customers and affinity group members for over 100 years. We collaborate with third party marketers and administrators, providing optional financial protection offers delivered through a variety of direct response and digital marketing strategies. With flexible options and a consultative approach, we work with you to design a program that fits the needs of your customers and members and helps you reach your financial goals.

What we can offer

Time to heal with less added burden of financial stress

Jose was getting a frisbee off the roof for his kids when he slipped and fell. His injuries resulted in a 3-day hospital stay. He couldn’t work and was worried about paying the bills. But Jose has hospital indemnity protection that he purchased through an association member offer. After filing a claim and receiving a check that helped him pay for groceries and daycare, Jose was able to focus on recovery and reduce his worry about financial hardship.