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Securian Financial
Bruce Shay

Bruce P. Shay, AIF®

Executive Vice President

Bruce leads Securian Financial’s Affinity Solutions business. He is also responsible for marketing and retail product distribution.

In addition to providing strategic direction and leadership to these businesses, Bruce is actively involved in numerous enterprise activities.



Bruce joined Securian Financial in 1985. He held several sales and management positions within the Retirement area before being named senior vice president in 2004. In 2010, Bruce was promoted to executive vice president. 

Throughout his career at Securian Financial, he has also been involved in strategic planning, mergers and acquisitions, enterprise risk management and product distribution/business development.


  • Bachelor of Business Administration, University of St. Thomas, St. Paul, Minnesota


  • Accredited Investment Fiduciary (AIF) designation


Bruce has served on several boards and industry organizations including Twin Cities Public Television, St. Paul Area Chamber of Commerce, LIMRA Pension Committee and the National Association of Life Underwriters. 

He currently serves as chairman of the board for Think Mutual Bank and is a board member for Children’s Minnesota.