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Securian Financial’s online enrollment process for workplace retirement plans earns top ranking in DALBAR study

ST. PAUL, Minn.--(BUSINESS WIRE)--Securian Financial earned the No. 1 ranking in a market research firm’s review of online enrollment processes for workplace retirement plans.

In-person enrollment meetings—especially in the current public health environment—are fading to memory, and effective digital enrollment processes are more important than ever. To identify the top performers among retirement plan providers, DALBAR, a leading financial services market researcher, studied and ranked 27 distinct online enrollment processes.

DALBAR reviewed nine aspects of each provider’s enrollment process and awarded points for necessary capabilities, as well as features that add value or enhance an employee’s enrollment experience.

Ranking it first among all studied, DALBAR described Securian Financial’s online enrollment process as having “highly effective tactics for driving enrollees to a sufficient [retirement savings] rate.” Additionally, DALBAR gave Securian Financial’s enrollment website landing page a perfect “initial impression” score.

A history of retirement plan service excellence

Securian Financial has been helping people save for retirement since 1930. Its platform features long-tenured retirement specialists, fiduciary-friendly fee levelization practices and extensive administrative outsourcing, most of which is offered at no additional cost. Securian Financial provides services to employer-sponsored retirement plans through group annuity products issued by Minnesota Life Insurance Company.

About Securian Financial

At Securian Financial, we’re here for family. And we’re here because of it. We’re guided by our purpose: helping customers build secure tomorrows. Since 1880, we’ve been building a uniquely diversified company that has outlasted economic ups and downs while staying true to our customers. We’re committed to the markets we serve, providing insurance, investment and retirement solutions that give families the confidence to focus on what’s truly valuable: banking memories with those who matter most.

Securian Financial’s qualified retirement plan products are offered through a group variable annuity contract issued by Minnesota Life Insurance Company.

Securian Financial is the marketing name for Securian Financial Group, Inc. and affiliates. Minnesota Life Insurance Company is an affiliate of Securian Financial Group, Inc.

Contact Info

Jeff Bakken

Media Relations

DOFU 10-2020