ST. PAUL, Minn.--(BUSINESS WIRE)--For the second consecutive year, Securian Financial has earned the No. 1 ranking in a market research firm’s review of online enrollment processes for workplace retirement plans.
In-person enrollment meetings—especially in the current public health environment—have become less common, and effective digital enrollment processes are more important than ever. DALBAR, a leading financial services market researcher, recently performed a study of traditional online retirement plan enrollment processes, ranking 23 providers. DALBAR reviewed nine aspects of each provider’s enrollment process and awarded points for necessary capabilities, as well as features that add value or enhance an employee’s enrollment experience.
Ranking it first among all providers studied, DALBAR said Securian Financial “lends participants a hand by providing guidance through every step of the process, coupling it with an omnipresent contact menu that contains multiple options for reaching out for assistance.”
In separate studies, DALBAR also ranked Securian Financial’s process for enrolling in its retirement plans on mobile-optimized websites and apps as the 2nd best of the providers studied, and the company’s participant account statements were ranked as the 4th best.
“It is an honor to be recognized again as having some of the best and most customer-friendly processes and tools in the industry,” said Ted Schmelzle, Securian Financial second vice president of Retirement Solutions. “We are proud to be a trusted workplace retirement plan provider to employers throughout the country.”
A history of retirement plan service excellence
Securian Financial has been helping people save for retirement since 1930. Its platform features long-tenured retirement specialists, fiduciary-friendly fee levelization practices and extensive administrative outsourcing, most of which is offered at no additional cost. Securian Financial provides services to employer-sponsored retirement plans through group annuity products issued by Minnesota Life Insurance Company.