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Securian Financial introduces Secure Insights™ data modeling tool for group insurance customers

ST. PAUL, Minn.--(BUSINESS WIRE)--Securian Financial has launched a new data analytics tool to help employers identify critical life insurance gaps among their workers. Employers can use the learnings to enhance their protection benefits to better attract and retain workers.

Secure Insights™ uses demographic modeling and employer-provided data to assess an employee population’s existing resources and protection needs. The tool generates a proprietary score reflecting the employee population’s overall preparedness for safeguarding their families from the financial consequences of a death or accident.

“Employers are hungry for data analytics to help them understand their employees’ financial protection needs as well as the corresponding insurance products they should offer to fill any gaps,” said Bryan Walworth, a regional sales vice president with Securian Financial’s group insurance business. “Secure Insights provides employers a detailed analysis showing them whether or not their current benefits are meeting their employees’ protection needs.”

Secure Insights generates a report for employers that provides analysis and recommendations, which may include enhancements to coverage levels, plan design, participation optimization and financial wellness offerings.

“Secure Insights can help employers pinpoint specific protection benefits to increase the financial stability of their employees. We are excited to share it with our current and prospective group insurance customers,” said Walworth.

Securian Financial developed Secure Insights in collaboration with LIMRA, a life insurance and financial services research organization.

A group insurance leader

Securian Financial is the third-largest direct writer of group life insurance in the United Statesand offers group accidental death and dismemberment (AD&D), accident, critical illness and hospital indemnity insurance. Specializing in large public and private employer plans, Securian Financial insures more state governments—18—than any other group life insurer and has 59 Fortune 500 customers, including 19 of the Fortune 100.2

About Securian Financial

At Securian Financial, we’re here for family. And we’re here because of it. We’re guided by our purpose: helping customers build secure tomorrows. Since 1880, we’ve been building a uniquely diversified company that has outlasted economic ups and downs while staying true to our customers. We’re committed to the markets we serve, providing insurance, investment and retirement solutions that give families the confidence to focus on what’s truly valuable: banking memories with those who matter most.

1. A.M. Best Statistical Study, U.S. Group Life, July 22, 2019. Based on 2018 group life insurance in force for Securian Financial Group. Excludes Great-West Life Group.

2. As of December 31, 2018.

Contact Info

Jeff Bakken

Media Relations

DOFU 12-2019