Securian adds marketing expertise with two leadership hires

ST. PAUL, Minn.--(BUSINESS WIRE)--Securian Financial Group has hired two senior marketing leaders as the 136-year-old financial services company accelerates its focus on customer centricity.

Ann Pilon McGarry joins Securian as second vice president for enterprise marketing, a newly-created position reporting to Sid Gandhi, Securian’s chief strategy and customer engagement officer. McGarry will form a centralized marketing function for Securian that focuses on driving ongoing revenue growth and instilling data-driven customer centricity through new capabilities—customer segmentation and insights, customer experience, branding and customer engagement.

McGarry brings more than 30 years of marketing expertise to Securian. Her experience encompasses both business-to-consumer and business-to-business marketing, leading a range of strategy, execution, measurement and branding efforts for companies including UnitedHealth Group, Wells Fargo and Ameriprise.

McGarry has a bachelor’s degree in marketing from the College of Saint Benedict and an MBA from the University of St. Thomas.

Elda Macias joins Securian as director of segment marketing, reporting to McGarry. Holding another newly-created position, Macias will lead the customer segmentation and insights component of Securian’s enterprise marketing strategy. Her priority will be enhancing comprehension of Securian’s end customer needs and behaviors to increase customer acquisition and retention and bring added value to distributors.

Macias has more than 20 years of marketing experience, working the past 10 years at Ameriprise. Her extensive track record includes leading segment marketing initiatives focused on women, minority and small business owner customers.

Macias has a bachelor’s degree in communications from the University of Texas-El Paso and an MBA from the University of Minnesota’s Carlson School of Management.

“Ann and Elda bring a wealth of marketing talent to Securian,” said Gandhi. “We are honored to have them on our team and leading key initiatives to position Securian for future growth.”

About Securian Financial Group

Since 1880, Securian Financial Group and its affiliates have provided financial security for individuals and businesses in the form of insurance, investments and retirement plans. Now one of the nation’s largest financial services providers, Securian is the holding company parent of a group of companies that offer a broad range of financial services.


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