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LegacyArmour wins Securian Financial award in MN Cup startup competition

ST. PAUL, Minn.--(BUSINESS WIRE)--Securian Financial has awarded $10,000 to LegacyArmour, a Minnesota-based asset protection and delivery startup, as the 2018 winner of a Securian Financial-sponsored award for innovation shaping the future of financial services or life insurance through technology. Securian Financial launched the award in 2016 as part of MN Cup, an annual statewide startup competition organized by the Carlson School of Management at the University of Minnesota.

LegacyArmour is a legacy-planning platform that prepares individuals and their families for life’s unexpected events. Powered by an artificial intelligence engine, LegacyArmour allows individuals to organize their important assets in encrypted vaults and then have them automatically delivered to designated recipients based on date, death or incapacitation.

“Securian is proud to support the MN Cup and the work the competition does to foster innovation in our community,” said Sid Gandhi, Securian Financial’s chief strategy and enterprise technology officer. “This year we congratulate the LegacyArmour team for their encrypted digital vaults that help individuals and families securely manage their financial lives.”

LegacyArmour and other startup companies were honored Monday, October 8, at the MN Cup Final Awards Reception, held at the McNamara Alumni Center on the University of Minnesota campus.

About Securian Financial

At Securian Financial, we’re here for family. And we’re here because of it. We’re guided by our purpose: helping customers build secure tomorrows. Since 1880, we’ve been building a uniquely diversified company that has outlasted economic ups and downs while staying true to our customers. We’re committed to the markets we serve, providing insurance, investment and retirement solutions that give families the confidence to focus on what’s truly valuable: banking memories with those who matter most. 

About LegacyArmour

LegacyArmour envisions a world where every family’s future is safe, and every small business is protected. We want to apply technology to ensure they have access to all the financial, insurance and legal information they would desperately need in case of a death or incapacitation. We’re a high-tech company of innovators. It’s our job to make bold bets, and we get our energy from inventing on behalf of customers.   

About MN Cup

MN Cup is the largest statewide startup competition in the country and a hub to connect Minnesota’s entrepreneurial ecosystem. Organized by the Carlson School of Management at the University of Minnesota, MN Cup aims to create jobs and grow Minnesota’s innovation footprint.

Securian Financial is the marketing name for Securian Financial Group, Inc. and its affiliates. Minnesota Life Insurance Company and Securian Life Insurance Company are affiliates of Securian Financial Group, Inc. Insurance products are issued by its affiliated insurance companies, including Minnesota Life Insurance Company and Securian Life Insurance Company, a New York authorized insurer. Securities and investment advisory services offered through Securian Financial Services, Inc., registered investment advisor, member FINRA/SIPC.

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Jeff Bakken

Media Relations

DOFU 11-2018