Securian Financial proclaimed a Beyond the Yellow Ribbon company

ST. PAUL, Minn.--(BUSINESS WIRE)--Minnesota Governor Tim Walz, leaders of the Minnesota National Guard, Securian Financial service members and veterans, and other distinguished guests celebrated Securian Financial’s official proclamation as a Beyond the Yellow Ribbon Company at a ceremonial event on Thursday, Nov. 21, in downtown St. Paul.

Beyond the Yellow Ribbon companies are leaders in supporting the needs of service members, veterans and military families. They actively recruit, hire and retain currently serving and veteran employees, develop support policies and resources for military-connected employees, and partner with other organizations on efforts within local communities.

“We are honored to join the ranks of Beyond the Yellow Ribbon companies and proud to be part of a business community that celebrates the amazing contributions of veterans,” said Chris Hilger, Securian Financial’s chairman, president and CEO. “Service members bring so much to Securian Financial’s culture and day-to-day business. We recognize, celebrate and support these heroes among us, and our challenge moving forward is to ensure we live up to this honor every day.”

Securian Financial has adopted a series of initiatives in support of service members, including targeted new employee recruitment efforts, accommodations for employees to fulfill ongoing service responsibilities and specifically extending the company’s community commitment to military assistance. Securian Financial’s employee-founded and -run military support group recommended these initiatives and will lead implementation of the company’s Beyond the Yellow Ribbon action plan.

“It means a lot to me personally that my employer is a Beyond the Yellow Ribbon company,” said Devin Smith, a Securian Financial compliance director and one of the founders of the company’s military support group. “Shortly after joining Securian Financial, I was deployed overseas as a member of the Minnesota National Guard. My wife and I received so much support from the company and my colleagues while I was thousands of miles away. My story is a testament to this recognition being earned, and I am looking forward to ensuring others share my experience through our efforts as a Beyond the Yellow Ribbon company.”

About Beyond the Yellow Ribbon

Beyond the Yellow Ribbon is a comprehensive program to create awareness for connecting service members and their families with community support, training, services and resources.  Minnesota’s Beyond the Yellow Ribbon recognition program, run by the Minnesota National Guard, synchronizes community, county and company resources in support of service members, veterans and military families. Yellow Ribbon Companies connect internal organizational areas to recruit, hire and retain currently serving and veteran employees, develop support policies and resources for military connected employees, and partner with Community Yellow Ribbon Networks to coordinate efforts within the local community. Securian Financial is the 70th Yellow Ribbon Company in Minnesota.

About Securian Financial

At Securian Financial, we’re here for family. And we’re here because of it. We’re guided by our purpose: helping customers build secure tomorrows. Since 1880, we’ve been building a uniquely diversified company that has outlasted economic ups and downs while staying true to our customers. We’re committed to the markets we serve, providing insurance, investment and retirement solutions that give families the confidence to focus on what’s truly valuable: banking memories with those who matter most. 

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Jeff Bakken

Media Relations

DOFU 11-2019
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