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Securian Financial

MN Cup Startup Competition

Congratulations to Dose Health

At the MN Cup awards ceremony held October 9, 2017, Securian presented its $10,000 award for innovation to Minnesota-based startup Dose Health.

The MN Cup is an annual statewide startup competition organized by the Carlson School of Management at the University of Minnesota that recognizes innovation and entrepreneurialism.

The Securian-sponsored award recognizes innovation that shapes the future of life insurance or financial services through technology.

Making medications easier

Dose Health received the award for its development of a “smart pill box” that automatically dispenses medications at scheduled times.

The internet-connected dispenser is designed to reduce the risk of patients missing prescribed dosages, which can result in fatalities and increased national health care costs.

According to the panel of judges, Dose Health's innovation helped Securian look beyond risk management to risk prevention. Securian believes the technology has the potential to both improve mortality and expand the pool of Americans medically eligible for life insurance.

Judging criteria

The Securian prize is awarded to a semifinalist whose product or service best meets the following criteria, as determined by our judges:

  • Applies to life insurance, retirement, wealth management, employer benefits or other financial services categories
  • Benefits consumers, institutional customers, intermediaries/channel partners, or delivers operational improvements to a financial services provider
  • Delivers value through improved experiences, cost savings, value-added services, speed and/or efficiency gains
  • Enables new customer acquisition, improved customer retention, expansion of solutions, or entrance into new markets

When reviewing entries, we focus on several key areas.

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The customer pain point or need the solution will address

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A well-articulated description of the proposed solution and how it solves the problem

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Clearly defined customer targets and market opportunity size

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A review of the competitive landscape and the proposed solution's competitive advantage

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Why the team’s experience and background is unique to the solution or the market

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Business plan

A multi-year roadmap of how the team plans to grow, including anticipated funding needs, usage of funds and runway

2017 Securian Prize Winner

Learn more about Dose Health's story and innovative product.     

Visit their website

Official MN Cup website

Visit the MN Cup website for more details about the competition.     

Learn more

Supporting Minnesota's startup community

We believe strongly in championing innovation and fostering the growth of new ideas, in both our industry and in Minnesota’s economy overall.

That's why we've joined with other local organizations to support MN Cup, a statewide startup competition organized by the Carlson School of Management at the University of Minnesota.

Now in its 13th year, MN Cup is the largest statewide startup competition in the country. Participants have gone on to launch successful businesses, raise capital and create jobs in Minnesota.

Championing innovation

As a 2017 direct award sponsor, Securian provides a separate $10,000 award for an innovation that shapes the future of financial services or life insurance through technology.

The award is open to all MN Cup entrants competing in the semi-finals. Winners will be announced with other MN Cup award recipients at the final awards event on October 9.

To learn more, visit the MN Cup website.

DOFU 10-2017