MN Cup Startup Competition

Congratulations to LegacyArmour®

At the MN Cup awards ceremony held October 8, 2018, Securian Financial presented its $10,000 award for innovation to Minnesota-based startup LegacyArmour.

The MN Cup is an annual statewide startup competition organized by the Carlson School of Management at the University of Minnesota that recognizes innovation and entrepreneurialism.

The Securian-sponsored award recognizes innovation that shapes the future of life insurance or financial services through technology.

Protecting important assets

LegacyArmour received the award for its digital platform that provides financial, insurance and legal information after a sudden life event to families and individuals who are often unaware of resources that were put in place to protect them.

The secure asset protection platform organizes important information — such as estate planning documents, location of financial assets and medical information — and delivers it to designated recipients automatically on a scheduled date or in case of death or incapacitation.

According to the panel of judges, LegacyArmour’s innovation enhances communication between financial advisors, their clients and clients’ children, and addresses the issue of unclaimed life insurance benefits.

Judging criteria

The Securian Financial prize is awarded to a semifinalist whose product or service best meets the following criteria, as determined by our judges:

  • Applies to life insurance, retirement, wealth management, employer benefits or other financial services categories
  • Benefits consumers, institutional customers, intermediaries/channel partners, or delivers operational improvements to a financial services provider
  • Delivers value through improved experiences, cost savings, value-added services, speed and/or efficiency gains
  • Enables new customer acquisition, improved customer retention, expansion of solutions, or entrance into new markets

When reviewing entries, we focus on several key areas.

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The customer pain point or need the solution will address

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A well-articulated description of the proposed solution and how it solves the problem

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Clearly defined customer targets and market opportunity size

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A review of the competitive landscape and the proposed solution's competitive advantage

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Why the team’s experience and background is unique to the solution or the market

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Business plan

A multi-year roadmap of how the team plans to grow, including anticipated funding needs, usage of funds and runway

2018 Securian Financial prize winner

Learn more about LegacyArmour's story and innovative solutions.     

Visit their website

Official MN Cup website

Visit the MN Cup website for more details about the competition.     

Learn more

Supporting Minnesota's startup community

We believe strongly in championing innovation and fostering the growth of new ideas, in both our industry and in the economy overall.

That's why we've joined with other local organizations to support MN Cup, a statewide startup competition organized by the Carlson School of Management at the University of Minnesota.

Now in its 14th year, MN Cup is the largest statewide startup competition in the country. Participants have gone on to launch successful businesses, raise capital and create jobs in Minnesota.

Championing innovation

As a 2018 direct award sponsor, Securian Financial provides a separate $10,000 award for an innovation that shapes the future of financial services or life insurance through technology.

The award is open to all MN Cup entrants competing in the semi-finals. Winners will be announced with other MN Cup award recipients at the final awards event on October 8.

To learn more, visit the MN Cup website.

DOFU 10-2018